Astro Malaysia Holdings Berhad is a leading content and consumer group in Malaysia and ASEAN, with a focus on ideation, creation, aggregation, distribution and monetisation of content.
With a customer base of 5.1 million or approximately 71% penetration of total households in Malaysia, Astro serves 21 million individuals by offering a wide range of media and entertainment spanning across television, radio, digital media and home shopping. Our value proposition includes 188 TV channels broadcast via our DTH Satellite TV, IPTV and OTT platforms, of which 60 are Astro-branded and 72 are in HD. Our customers have a variety of options when it comes to viewing preferences: we provide HD, PVR, OD, IPTV services via Astro B.yond; as well as on Astro Go and Tribe. We also offer a non-subscription freemium service called NJOI, which offers 28 channels – of which two are in HD – and 19 radio stations.
We originate and create world-class content for consumption within Malaysia as well as for distribution regionally. Our robust in-house production capabilities are built on two decades of experience and customer insights – thus underpinning our position as a leading producer of vernacular content that caters to ASEAN’s diverse, multilingual communities. We produced approximately 12,000 hours of content in FY17, covering a variety of genres, and our award-winning content IPs break viewership records regularly with their innovative formats and high production quality. Our content brands are also monetised in a truly 360° manner, expanding beyond screens into merchandising and live events.
We own 19 radio stations – which includes the highest-rated stations across Malaysia’s four key languages. Available terrestrially and online, as well as aggregated onto our listening app called Raku, these radio stations reach over 15.6 million listeners weekly in Malaysia. We also house one of the top Malay entertainment sites in Malaysia and the country’s No.1 YouTube channel through Astro Gempak, and own a variety of digital publications, applications and platforms. Our focus on a platform-agnostic approach is reflected in our home shopping business, Go Shop, available on two dedicated TV channels as well as via e-commerce and mobile.
Astro has won the Gold award in the Media and Entertainment category of the Putra Brand Awards for the past six years, including ‘Brand of the Year’ in 2012 and ‘Brand Icon’ in 2013. Other awards include ‘Organisation of the Year’ at the 2015 National Award for Management Accounting, Gold and Silver Stevie Awards at the 9th Annual Stevie Awards for Sales and Customer Service, a Silver award for Diversity and Inclusiveness Reporting at the National Annual Corporate Report Awards 2015, and a Bronze Stevie Award at the 2015 International Business Awards for Corporate Social Responsibility Program of the Year (Asia, Australia and New Zealand category) for the Astro Kasih Sports Initiative. These awards are in recognition of Astro’s regional market leadership, efforts to exemplify innovation and outstanding commitment to corporate responsibility.