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Key Management

Dato' Rohana Rozhan
Executive Director & Group Chief Executive Officer

Henry Tan Poh Hock
Group Chief Content & Consumer Officer

Liew Swee Lin
Group Chief Operating Officer

Shafiq Abdul Jabbar
Group Chief Financial Officer

Iskandar Samad
Chief Executive Officer, OTT

Rekha Mahendran
General Counsel & Senior Vice President, Human Capital

Grace Lee Hwee Ling
Chief Executive Officer, Go Shop

Datuk Jake Abdullah
Chief Executive Officer, Astro Radio

Faizal Mansor
Chief Executive Officer, Astro Productions

Ridhuan Sidek
Chief Digital and Marketing Officer

Raymond Tan Wei Ming
Chief Investment Officer

Rohaizad Mohamed
Senior Vice President, Broadcast & Operations

Phuah Aik Chong
Chief Technology Officer

Tammy Toh Seok Kheng
Vice President, Group Communications

Datuk David Michael Yap
Vice President, Community Affairs

Laila Saat
Vice President, Regulatory & Industry Affairs

MEET OURBoard of Directors
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Dato' Rohana Rozhan
Executive Director & Group Chief Executive Officer

Malaysian, age 54, female, was appointed as Executive Director and Chief Executive Officer of the Company on 21 March 2011 and 1 April 2011, respectively. She was re-designated as Group Chief Executive Officer on 1 April 2016.

Dato’ Rohana Rozhan, a pioneer member of the Astro Group, is also the Chief Executive Officer of MEASAT Broadcast Network Systems Sdn Bhd, a wholly-owned subsidiary of the Company.

A principal architect of the Company’s growth strategies that are delivering sustainable returns for its shareholders, she continues to lead the Company through a multitude of industry breakthroughs and firsts.

In recognition of her vision, entrepreneurism, dynamism and efforts in encouraging corporate governance practices, she was named the CEO of the Year 2016 by the Minority Shareholder Watchdog Group (MSWG) at the MSWG Malaysia-ASEAN CG Awards.

On the global front, she has earned recognition for management and leadership including in championing complementarity and diversity, as well as community and talent development. For CSR, she was granted the Silver Stevie Award for 2013, and CNBC’s Asia Business Awards 2015. Variety Magazine, Los Angeles honoured her as a Woman of Impact 2014, while CNN featured her as a Leading Woman in 2016. She is the recipient of the Toastmasters Golden Gavel 2014 Award and, in 2016, CNBC recognised her as Asia’s Business Leader for Talent Management.

She holds a Bachelor of Arts (Hons) degree in Accounting and Economics from University of Kent, Canterbury, UK. She is a Fellow of the Chartered Institute of Management Accountants, UK, a Member of the Malaysian Institute of Accountants and a member of World Economic Forum since 2015. She has also completed the Advanced Management Program at Harvard Business School, USA. Previously, she was attached to the Unilever group of companies from 1985 to 1995, both in UK and Malaysia, where she held various management positions.

Henry Tan Poh Hock
Group Chief Content & Consumer Officer

Malaysian, age 53, Male, Henry joined our Group on 2 May 2008 as Chief Operating Officer and was redesignated as Group Chief Content & Consumer Officer on 1 November 2017.

Henry is responsible for establishing and leading our Content and Consumer centres of excellence. This includes strategising, aggregating, developing, producing and growing our content IPs across all genres and vernaculars to ensure consumer relevance, reach and engagement. He is also responsible for the Group’s airtime sales strategy and optimising the potential of our media assets across all segments.

He has more than 26 years of experience in the media industry and prior to joining Astro, he worked at the WPP Group as Chief Executive Officer, Group M (Malaysia and Singapore) from 2006 to 2008, and prior to that as Chief Executive Officer of Mindshare Malaysia from 2000 to 2006. His previous experience in media includes a role as General Manager at HVD Entertainment, a Malaysian television production company from 1996 to 2000, and prior to that at Ogilvy & Mather from 1988 to 1996 where his last position was Media Director. From 1986 to 1988, he worked at Hewlett-Packard Australia and Pan Global Wang Computers.

He holds degrees in Business (Marketing) and Arts (Communications) from Chisholm Institute of Technology Australia (now known as Monash University).

Liew Swee Lin
Group Chief Operating Officer

Malaysian, age 48, Female, Swee Lin joined our Group on 16 November 2010 as Chief Commercial Officer and was redesignated as Group Chief Operating Officer on 1 November 2017.

Swee Lin heads the Customer Division centre of excellence. She works closely with key operating units across the Group portfolio to deliver top line growth, with a focus on identifying new monetisation opportunities, enhancing personalised and home experiences and driving scale and operational efficiencies. She is also a Director of Go Shop.

She has diverse experience in media and financial services in the fields of retail banking, fast moving consumer goods and insurance across the Asia Pacific. Prior to joining Astro, she was the EVP – Consumer Banking at Alliance Bank Malaysia Bhd and was an Executive Director of Alliance Islamic Bank Bhd. She has also held senior leadership positions at Standard Chartered Bank and OgilvyOne Worldwide, a WPP Group company

Datuk Jake Abdullah
Chief Executive Officer, Astro Radio

Malaysian, age 51, Male, Jake joined our Group on 1 April 1996 and was appointed Chief Executive Officer of Astro Radio on 19 December 2013.

He is responsible for overseeing Astro Radio’s strategic direction, in particular brands and talent, as well as driving radex growth.

He was briefly seconded to 1M4U under the Prime Minister’s Office, where he established the volunteer organisation and spearheaded its numerous activities. He also led the setting up of four Astro affiliated radio stations, two in India (Aamar FM and Power FM) and two in Jakarta (Gen FM and Jak FM).

He has attended the Harvard Business School ASEAN Senior Managers Programme.

Dato' Rozalila Abdul Rahman
Chief Executive Officer, Go Shop

She joined Go Shop as Chief Executive Officer in 2014. She is responsible to drive and manage the company with the vision of becoming the No.1 e-commerce brand in Malaysia.

She oversees marketing, sales, customer experience, operations and supply chain management at Go Shop and works with stakeholders to formulate a regulatory and business environment to build and grow the company’s vision, services and brand.

She has 26 years' marketing and sales experience gained at multinationals including Unilever Malaysia, Kellogg Asia Marketing and Reckitt Benckiser. Prior to assuming her role in Astro, she served as chief marketing officer with Telekom Malaysia Berhad where she was responsible for group marketing, retail products and customer service management. Before that, she held the positions of head of Segment Marketing and general manager in the Consumer Business division at Maxis Communications Berhad. She was also previously the director of Sales and Marketing at Bank Simpanan Nasional.

She holds a Bachelor in Food Science and Technology from Universiti Putra Malaysia.

Iskandar Samad
Chief Executive Officer, OTT

Malaysian, age 36, Male, Iskandar joined our Group on 2 November 2015 and was appointed Chief Executive Officer of Tribe on 1 May 2016.

Iskandar provides leadership and strategic direction to drive our ambition in the digital-first personal lifestyle space in Malaysia and ASEAN. He is responsible for Tribe, our Group’s regional online video streaming business that currently operates in Indonesia, Philippines, Singapore and Thailand. In addition, Iskandar also heads Raku, a digital brand that operates an online radio and music streaming service in Malaysia.

Prior to joining Astro, he was Head of Special Projects at Axiata Group Berhad. He started his career with McKinsey & Company, where he served clients in areas of strategy, finance, M&A, marketing, and operations over a range of industries, including telecommunications and media.

He received a Doctorate in Engineering from the University of Cambridge, UK and holds a First Class degree in Electrical Engineering & Information Sciences from the same university.

Faizal Mansor
Chief Executive Officer, Astro Productions

Malaysian, age 47, Male, Faizal joined our Group on 31 July 2015 as Chief Executive Officer of Astro Productions.

He is responsible for driving Astro Production’s growth and overseeing its strategic direction, in particular operational excellence and efficiencies, business development, marketing and regulatory matters.

Prior to joining Astro, he was the Chief Financial Officer of Malaysia Airports Holdings Berhad. He started his career with the Securities Commission Malaysia and has had extensive experience in treasury, corporate finance and investment banking initially with the Bank of Tokyo-Mitsubishi and subsequently with the AmBank Group.

He received a Masters in Business Administration from Ohio University, USA, and holds a Bachelor of Science in Accounting from Rutgers University, USA, as well as a Diploma in Aviation from IATA. He is also Fellow Member of the Chartered Accountants Australia and New Zealand.

Grace Lee Hwee Ling
Chief Executive Officer, Go Shop

Malaysian, age 41, Female, Grace joined our Group on 2 January 2001 and was appointed Chief Executive Officer of Go Shop on 1 October 2016.

She is responsible for driving Go Shop’s growth in Malaysia and Singapore, customer experience, broadcasting, sales, marketing, operations, supply chain management and technology. She also works regularly with industry stakeholders to build and grow the company’s brand and services. Prior to joining Astro, she served at PricewaterhouseCoopers’ Assurance and Advisory division.

She received a Masters in Business Administration with Distinction from Charles Sturt University, Australia, and holds a degree in Accounting and Finance from Curtin University, Australia. She is an Australian Fellow of Certified Practising Accountant (FCPA Aust.), an International Certified Professional Accountant (ICPA), a Certified Information Systems Auditor (CISA, US) and is Certified in the Governance of Enterprise IT (CGEIT, US).

Rekha Mahendran
General Counsel & Senior Vice President, Human Capital

Malaysian, age 49, Female, Rekha joined our Group on 16 February 2015 and was appointed General Counsel & Senior Vice President, Human Capital on 6 March 2017.

She is responsible for our Group’s legal and compliance matters, focusing on Content, Technology & Operations, Corporate and Strategic Initiatives. She is also responsible for our Group’s Human Capital function.

Prior to joining Astro, she worked for Discovery Communications in London, where she held the post of Regional Counsel for their UK & EMEA business, as well as serving in their Singapore office covering the Asia-Pacific region.

She is a qualified lawyer from the University of London and obtained the professional qualification of Barristerin-Law from Gray’s Inn (UK).

Shafiq Abdul Jabbar
Group Chief Financial Officer

Malaysian, age 39, Male, Shafiq joined our Group on 9 January 2017 as Group Chief Financial Officer.

He oversees the finance function across our Group encompassing financial control, process, risk assurance, treasury, business partner advisory, investor relations and tax.

Prior to joining Astro, he was the Chief Financial Officer (Malaysia) of CIMB, a position he held since 1 January 2012. Before joining CIMB, he was an Executive Director at PricewaterhouseCoopers, a role he held having advanced from managerial positions in its Kuala Lumpur and London offices, where he provided assurance and advisory services to key clients on Bursa Malaysia and FTSE 100.

He holds a Bachelor of Commerce, majoring in Accounting and Finance from the University of Melbourne, Australia and was appointed the Malaysian Chair of Chartered Accountants Australia and New Zealand in February 2017.

Ridhuan Sidek
Chief Digital and Marketing Officer

Malaysian, age 32, Male, Ridhuan joined our Group on 2 February 2015 and was appointed Chief Digital and Marketing Officer on 1 October 2017.

Ridhuan provides strategic direction, focus and leadership in the creation of centres of excellence and practices in marketing, digital products and IPs across our Group. This encompasses analytics, data science and the design of seamless best-in-class customer experiences for our Group's digital inventories and assets.

Prior to joining Astro, he was Head of GroupM Connect, managing Malaysia’s largest online media and marketing investment portfolio, media trading and production for local and global brands with GroupM Malaysia, a WPP Group company. He has also held senior roles in various global creative and PR agencies.

He received a Bachelor of Multimedia from International University of Technology Twintech and is Certified in Business Analytics & Big Data from Harvard Business School. He is also a Member of the Malaysian Digital Association.

Raymond Tan Wei Ming
Chief Investment Officer

Malaysian, age 44, Male, Raymond joined our Group on 11 June 2012 and was appointed Chief Investment Officer on 1 February 2013.

He is responsible for Astro’s capital and investment management. In particular, he oversees all corporate finance and business development activities, portfolio management, group strategy, as well as strategic contracts and procurement.

He has more than 20 years of experience in the fields of investment banking, private equity, accounting, treasury and audit. Prior to joining Astro, he was a director of Credit Suisse London in the Telecom, Media and Technology investment banking division. Before joining Credit Suisse, he worked for Barclays Capital, Macquarie Bank, FH Faulding and Deloitte.

He received a Masters in Business Administration from the London Business School, UK, and holds a Bachelor of Commerce, majoring in Accounting and Finance from the University of Adelaide, Australia. He is also a member of Chartered Accountants Australia and New Zealand, and a Fellow of the Financial Services Institute of Australasia.

Rohaizad Mohamed
Senior Vice President, Broadcast & Operations

Malaysian, age 55, Male, Rohaizad joined our Group on 1 March 1996 and was appointed Senior Vice President, Broadcast & Operations on 1 April 2009.

He is responsible for ensuring our Group’s broadcast operations and engineering, IT operations, property and space management, and content compliance.

He has 30 years of experience in broadcast operations and engineering. Prior to joining Astro, he worked for Media Prima Berhad from 1986 to 1996 under its TV3 broadcasting operations where his last position held was as Head of Broadcast Maintenance and IT Operations.

He holds a Diploma in Electronics Engineering from University of Technology MARA, Malaysia.

Phuah Aik Chong
Chief Technology Officer

Malaysian, age 45, Male, Aik Chong joined our Group on 1 July 1995 and was appointed Chief Technology Officer on 1 July 2015.

He is responsible for our Group’s products and technology portfolios, overseeing the development of products and services for homes and individuals, as well as all technology areas required for delivery through satellite, fibre to the home, broadband and mobile, data and analytics platform, enterprise IT and security. He is also focused on driving Astro’s digital transformation into a cloud-first, mobile-first, and analytics-driven technology organisation.

He received a Masters in Business Administration from the University of Chicago - Booth School of Business, USA, and holds a Bachelor in Electronic and Computer Engineering (Hons) from Universiti Pertanian Malaysia.

Tammy Toh Seok Kheng
Vice President, Group Communications

Malaysian, age 49, Female, Tammy joined our Group on 3 September 2007 as Vice President, Group Communications.

She is responsible for reinforcing our Group’s market leadership via 360° communications and oversees corporate, brand and marketing communications, media, stakeholder and issues management, as well as event management activities.

She has extensive experience in strategic communications, having worked in senior positions in various industries including Royal Selangor Pewter, Gamuda Berhad and Alliance Financial Group.

She holds a Bachelor of Arts (Hons) in English Literature from University of Malaya, and is a member of the International Association of Business Communicators (IABC).

Datuk David Michael Yap
Vice President, Community Affairs

Malaysian, age 54, Male, David joined our Group on 1 November 1997 and was appointed Vice President, Community Affairs on 1 February 2007.

He is responsible for our Group’s corporate responsibility and stakeholder management initiatives. He also led the incorporation of the Astro Kasih Foundation which promotes education, community advancement, sports development and environmental awareness, particularly in underserved communities across Malaysia.

He has over 25 years of experience in corporate sustainability, government relations, corporate communications and advertising. Prior to joining Astro, he worked for PETRONAS and was involved in international brand management.

He holds a Bachelor of Arts (Hons) in Geography from University of Malaya, and is a Fellow of the Institute of Marketing Malaysia.

Laila Saat
Vice President, Regulatory & Industry Affairs

Malaysian, age 48, Female, Laila joined our Group on 3 May 2005 and was appointed Vice President, Regulatory & Industry Affairs on 1 April 2009.

She is responsible for providing specialist advice on the Malaysian regulatory framework and facilitating a conducive regulatory environment for the execution of our Group’s strategic imperatives. Working alongside the relevant authorities and stakeholders, she also leads our Group’s intellectual property protection activities.

Prior to joining Astro, she worked for Flagship Marketing, Amona and UEM Holdings Bhd, and has 23 years of local and international experience in strategic and marketing communications.

She received a Masters of Science in Corporate Communications from University Putra Malaysia, and holds a Bachelor of Education in TESL from University of Malaya.

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