Azlin joined our Group as Director, Pay-TV on 17 June 2019 to pilot the Pay-TV business, ensuring its continued and sustainable growth underpinned by her oversight of our customer base management. She has been key in providing leadership to our Product and Retention teams, and particularly instrumental in re-developing our product & packaging strategy.

On 1 April 2021 Azlin was appointed as Commercial Director, in which her portfolio was expanded to encompass all revenues of the TV Business, including all Sales channels (Direct, Reseller, Retailers, Omni, Prepaid/MD, CSC Retail), as well as our CE & Hotel business.

From 2016 to 2018 Azlin helmed the subscription-free TV service, NJOI as the Chief Operating Officer and successfully grew this business, enabling customers to purchase prepaid content via innovative customer solutions and driving transactions through an effective distribution network.

Prior to this, she was Vice President of the Industrial Development Division of Johor Corporation, where she also sat on the board of QSR Brands. She had a career in investment banking spanning 19 years, first specializing in Corporate Finance, Mergers and Acquisitions, IPOs and Fund Raising and later expanded into stockbroking, private equity and asset management. She also held oversight roles in compliance, risk management and investments.

She holds a Bachelor of Accounting & Finance (Hons) from the University of Glamorgan, South Wales, UK (now known as the University of South Wales).

She sits on the board of Nestle (Malaysia) Berhad as an Independent Non-Executive Director and is a Committee Member of Tabung PPUMCare, Pusat Perubatan Universiti Malaya.