Christinne joined our Group’s Corporate Finance division on 18 April 2005. She has led different portfolios within our Group including regional content, content strategy, premium business, corporate finance and group marketing prior to her appointment as Chief Executive Officer of Go Shop on 1 March 2021.

 

With her in-depth understanding of Malaysian consumer behavior and sound interdisciplinary knowledge, Christinne leads the Group’s commerce business in the increasingly competitive retail and e-commerce environment covering customer growth, customer experience, content production, analytics and marketing as well as supply chain management. Go Shop was voted by Malaysians as their preferred e-commerce brand and won Silver at the Putra Brand Award 2021.

 

Before joining Astro, she was attached to PricewaterhouseCoopers Advisory Services’ Corporate Finance division.

 

She holds a Bachelor of Commerce (Hons) from Lincoln University, New Zealand.