Christinne joined our Group’s Corporate Finance division on 18 April 2005. She has led different portfolios within our Group including regional content, content strategy, premium business, corporate finance and marketing prior to her appointment as Chief Executive Officer of Go Shop on 1 March 2021.
With her in-depth knowledge of Malaysian consumer behavior and sound interdisciplinary knowledge, Christine leads the Group's commerce business - driving Go Shop's revenue and customer growth, overseeing customer experience, content production, analytics-driven sales and marketing initiatives, supply chain management and technology.
Before joining Astro, she was attached to PricewaterhouseCoopers Advisory Services’ Corporate Finance division.
She holds a Bachelor of Commerce (Hons) from Lincoln University, New Zealand.