Henry joined our Group on 2 May 2008 as Chief Operating Officer and was appointed Chief Executive Officer on 1 February 2019. He was redesignated as Group Chief Executive Officer on 1 April 2020 and directs the company’s vision to be Malaysia’s undisputed entertainment destination.
In driving Astro’s transformation, Henry focuses on three fundamental areas: creating the best local original content, utilising technology and data, and leveraging our Group’s prized customer base and unrivalled reach. This enables Team Astro to execute its aggregation of the best global streaming services including Disney+ Hotstar, Netflix, HBO GO, iQIYI and TVBAnywhere+ with the world’s biggest sports offering and winning local content all delivered via the new Astro experience to provide unparalleled value for Malaysians. Henry’s commitment to providing customers the best of home entertainment also supports the growing of adjacencies in broadband, commerce and digital.
A long-term advocate of local content, Henry continues to drive creative innovation, more recently targeting urban millennials with groundbreaking Astro Originals including Projek: Anchor SPM, the Kampong Pisang franchise, Dukun Diva and i-Tanggang, and popular signatures such as The Masked Singer Malaysia and Gegar Vaganza. Under his leadership, movies produced by Astro such as The Garden of Evening Mists, Ola Bola, The Journey, Hantu Kak Limah, Paskal, Police Evo and Vedigundu Pasangge have captured over 50% share of local movies gross box office and won numerous international and local awards.
Committed to championing education and using Astro’s multi platforms as a Voice for Good, Henry has driven our Group’s ESG strategy resulting in Astro’s reach to 5million students nationwide annually via its learning content to help students excel.
Henry was previously the Chief Executive Officer of Mindshare Malaysia and GroupM, Malaysia and Singapore. Prior to that, he held the position of Media Director, Ogilvy & Mather and General Manager, HVD Entertainment. He holds degrees in Business (Marketing) and Arts (Communications) from Chisholm Institute of Technology Australia (now known as Monash University).