Jaideep joined as Director, Data on 1 March 2021. As Director, Data he is responsible for shaping the overall data strategy, as well as developing and deploying best-in-class analytics capabilities to drive business outcomes in partnership with different business units.

Prior to joining Astro, he was with CIMB Bank, Malaysia spearheading the Data Science function for retail banking. He has extensive experience in establishing and scaling up data analytics platforms to drive growth, as well as monetizing data through cross-industry partnerships in areas like retail, travel and telecom. He has also held roles in organizations like Citibank and American Express in India where he worked on developing advance analytics solutions.

Jaideep holds a Master degree in Economics from Delhi School of Economics, Delhi University, India.