Julia joined Astro in May 2020, introducing and leading the commercial digital team as a new business area. In April 2021 Julia was appointed Director, Product ensuring an integrated product portfolio view, consolidated go-to-market and in life performance of all Astro products (accessible through STB platforms including Astro’s premium Ultra Box as well as Ulti Box, Astro GO and Astro’s multiroom services), NJOI and the standalone streaming service, sooka as well as Astro Broadband, which has just been relaunched in form of Astro’s own ISP Astro Fibre. Digital and e-commerce partnerships have remained part of the integrated Product team, which was extended with product performance & strategy, and app partnerships within Pay-TV that strengthens Astro’s proposition as the one stop shop aggregator platform, as well as new product design function end of 2021.


Julia is an experienced media and subscription business executive with key track record in developing and launching Pay-TV and digital streaming products. Under her product leadership at Sky Germany, Sky launched Sky Go, the premium STB platform Sky Q and added premium apps to the Sky Q platform. Julia’s team also introduced UHD services as well as Sky Ticket, Sky Germany’s standalone OTT service today. Aside from building the first start up accelerator at Sky, Julia is not only a strong advocate of innovation and design thinking, but fosters also cross functional organisational learning and empowers teams to jointly thrive.


Julia holds an MBA in Leadership and Communication from the Technical University of Munich(TU), partly conducted at Columbia University (New York) and USC (Los Angeles)in the US, and a Master in Political Science, Intercultural Communication and Organizational Psychology from the Ludwig-Maximilian-University in Munich with Erasmus studies conducted at the University of Padua, Italy.