Juju joined our Group on 12 October 2020. She heads Product Marketing across all business units and product lines for Astro, NJOI, sooka, Astro BIZ and most recently, Astro Fibre.


A passionate retail marketer who firmly believes that stories change viewpoints, brands need to be an extension of everyday moments, and consumers deserve service and understanding beyond sales pitches. With over 20 years’ experience building resilient teams, flexing marketing levers driving growth in consumer goods at Unilever, British American Tobacco, banking at CIMB and now content and entertainment industry, she aspires to continuously be at the marketing helm, driving results by creating campaigns that influences perceptions.


Juju holds an Accounting degree from Universiti Utara Malaysia and has also completed INSEAD Executive Leadership Programme.