Tammy joined as Vice President, Group Communications on 3 September 2007 and was appointed Director, Group Marketing & Communications on 1 March 2021. She leads end-to-end marketing for brand and content campaigns, including stakeholder and issue management, consumer events, media and digital communications to reinforce our Group’s market leadership in the region.

She oversees marketing strategies and promotion of our content IPs ranging from local, regional, international and sports, as well as communications of our Group’s businesses and products across TV, radio, digital and on-ground activation, resulting in improved brand engagement.

 

Tammy leads our Group’s sustainability efforts including Yayasan Astro Kasih’s activities, championing equal access to education, Astro Hostels, Astro Kem Badminton and environmental advocacy. Our Group was awarded the Overall Excellence in CSR by a Media Company at the Sustainability and CSR Malaysia Awards 2021 for our commitment to care for the community.

 

She has vast experience in overseeing strategic communications for public listed corporations in a broad array of industries including Gamuda, Alliance Banking Group, Maybank, Tesco as well as national family-owned brands like Royal Selangor.

 

She holds a Bachelor of Arts (Hons) from University of Malaya and serves as a board trustee at World Vision Malaysia.