Astro Celebrates 11 Wins at APPIES Malaysia 2026

Astro secured 11 accolades at APPIES Malaysia 2026, reaffirming its strength in delivering impactful content-led brand partnerships, integrated marketing solutions and audience-first experiences across its entertainment ecosystem. Spanning branded content, entertainment, social, innovation, experiential and integrated marketing, the awards recognise Astro's ability to create campaigns that resonate with audiences while delivering meaningful value for brand partners.

Leading the wins were Gold Awards for Abah Saya Uncle Mike and CelcomDigi x Gegar Vaganza: Ada Top Up, Ada Vote Lagi!, underscoring the power of compelling storytelling, strategic brand integration and content-driven audience engagement. Together with additional wins earned alongside partners including Etika, Wonda Coffee, Goodday and U Mobile, the achievement highlights the effectiveness of Astro's collaborative approach in connecting brands with consumers through creative, cross-platform experiences.

Collectively, these recognitions reinforce Astro's position as a trusted partner for brands, leveraging its premium intellectual properties, creative talent and extensive reach to deliver impactful campaigns that drive audience engagement and measurable business outcomes.

Astro's APPIES Malaysia Award Wins

Gold

1. Best in Content & Brand Publishing: Abah Saya Uncle Mike (Etika Group of Companies, 7UP/Mirinda, Astro Shaw & Ampersand Advisory)
2. Best in Content & Branded Entertainment: CelcomDigi x Gegar Vaganza: Ada Top Up, Ada Vote Lagi! (CelcomDigi, OMD Malaysia & Astro Media Solutions)

Silver

1. Best in Social: Stay Strong at Wonda Malam Terlarang (Etika Group of Companies, Wonda Coffee, Astro Shaw)
2. Best in Innovation: The Story That United A Nation: Driving 23% Sales Growth through Abah Saya Uncle Mike (Etika Group of Companies, 7UP/Mirinda, Astro Shaw & Ampersand Advisory)

Bronze

1. Best in Omnichannel & Integrated Marketing: Stay Strong at Wonda Malam Terlarang
2. Best in Food & Beverages: The Story That Made a Nation Cry: Driving 23% Sales Growth
3. Best in Festive Marketing: How Goodday Turned Blockbuster Entertainment into Ramadan's Biggest Food Experience (Dapur Goodday Misi Inspektor Sani)
4. Best in Content & Branded Entertainment: The Destiny Network: Turning Fortune Into Entertainment

Merit

1. Best in Experiential & Activation: Stay Strong at Wonda Malam Terlarang
2. Best in Crisis Response & Brand Recovery: Inilah Kita, Sehati Bersama
3. Best in Influencer & Creator Marketing: U Mobile Powers Youth Ambition by Incubating Influencers from the Ground Up (ALPHA)