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Senior Leadership

Dato' Rohana Rozhan
Henry Tan Poh Hock
Liew Swee Lin
Shafiq Abdul Jabbar
Raymond Tan Wei Ming
Phuah Aik Chong
Ridhuan Sidek
Dr. Grace Lee Hwee Ling
Dr. Iskandar Samad
Datuk Jake Abdullah
Rekha Mahendran
Rohaizad Mohamed
Datuk David Michael Yap
Laila Saat
Tammy Toh Seok Kheng
Dato' Rohana Rozhan

Dato' Rohana Rozhan

Executive Director & Group Chief Executive Officer

Malaysian, 55, Female

Dato’ Rohana Rozhan was appointed as Executive Director and Chief Executive Officer of the Company on 21 March 2011 and 1 April 2011, respectively. She was re-designated as Group Chief Executive Officer on 1 April 2016.

Dato’ Rohana Rozhan, a pioneer member of the Astro Group, is also the Chief Executive Officer of MBNS, a wholly owned subsidiary of our Company.

A principal architect of the Company’s growth strategies that are delivering sustainable returns for its shareholders, she continues to lead the Company through a multitude of industry breakthroughs and firsts. She champions diversity and complementarity in assembling Astro’s top team and is passionate about transforming Astro into a cloud, mobile-first and analytics-driven digital content organisation building on its best-in-class customer relationships, differentiated IPs, reach, relevance and experiences. As a result, Astro was awarded Digital Transformer in Malaysia by IDC ASEAN in 2017.

In recognition of her vision, entrepreneurism, dynamism and efforts in encouraging corporate governance practices, she was named the CEO of the Year 2016 at the MSWG-ASEAN CG Awards.

On the global front, she has earned recognition for management and leadership including in championing complementarity and diversity, as well as community and talent development. For CSR, she was granted a Silver Stevie Award in 2013, and CNBC’s Asia Business Awards in 2015. She is the recipient of the Toastmasters Golden Gavel Award in 2014. Variety Magazine, Los Angeles honoured her as a Woman of Impact in 2014 while CNN featured her as a Leading Woman in 2016. CNBC recognised her as Asia’s Business Leader for Talent Management in 2016. Variety Los Angeles and MIPTV Cannes bestowed on her the Achievement in International TV award in 2018, the first to be awarded to a leader from Asia. In 2017, Universiti Utara Malaysia conferred upon her the title of Adjunct Professor.

She holds a Bachelor of Arts (Hons) degree in Accounting and Economics from University of Kent, Canterbury, UK. She is a Fellow of the Chartered Institute of Management Accountants, UK, a Member of the Malaysian Institute of Accountants and a member of World Economic Forum since 2015. She has also completed the Advanced Management Program at Harvard Business School, USA. Previously, she was attached to the Unilever group of companies from 1985 to 1995, both in UK and Malaysia, where she held various management positions.

Henry Tan Poh Hock

Henry Tan Poh Hock

Group Chief Content & Consumer Officer

Malaysian, 54, Male

Henry joined our Group on 2 May 2008 as Chief Operating Officer and was redesignated as Group Chief Content & Consumer Officer on 1 November 2017.

Henry is responsible for strategising, aggregating, developing, producing and growing our content IPs across all genres and vernaculars to ensure consumer relevance, reach and engagement. He is also responsible for our Group’s airtime sales strategy and optimising the potential of our media assets across all segments. He serves as the Chairman of Go Shop.

He has around 30 years’ experience in the media industry and prior to joining Astro, he worked at the WPP Group as Chief Executive Officer, GroupM (Malaysia and Singapore) from 2006 to 2008, and prior to that as Chief Executive Officer of Mindshare Malaysia from 2000 to 2006. His previous experience in media includes a role as General Manager at HVD Entertainment, a Malaysian television production company from 1996 to 2000, and prior to that at Ogilvy & Mather from 1988 to 1996 where his last position was as Media Director. From 1986 to 1988, he worked at Hewlett-Packard Australia and Pan Global Wang Computers.

He holds degrees in Business (Marketing) and Arts (Communications) from Chisholm Institute of Technology Australia (now known as Monash University).

 

Liew Swee Lin

Liew Swee Lin

Group Chief Operating Officer

Malaysian, 49, Female

Swee Lin joined our Group on 16 November 2010 as Chief Commercial Officer and was redesignated as Group Chief Operating Officer on 1 November 2017.

Swee Lin is primarily responsible for driving strategic imperatives, delivering on financial and operational targets, executing on transformation goals as well as expansion of our Group’s business footprint within ASEAN.

She also provides leadership and strategic direction on Pay-TV product development, sales and distribution, customer experience, business development, customer operations and supply chain, focused on building new digital capabilities, optimal business models and delivering operational efficiencies. As an Executive Sponsor for our group-wide digitalisation journey, she acts as a catalyst for digital transformation and provides management oversight to programmes that will pivot Astro into a mobile, cloud and digital-first company. She also serves as an Executive Director of Go Shop.

Prior to joining Astro, she has held senior leadership positions at Standard Chartered Bank and OgilvyOne Worldwide, a WPP Group company. She has diverse experience in media across the Asia Pacific. She has served as Executive Vice President – Consumer Banking at Alliance Bank Malaysia Bhd and Executive Director of Alliance Islamic Bank Bhd.
 

Shafiq Abdul Jabbar

Shafiq Abdul Jabbar

Group Chief Financial Officer

Malaysian, 40, Male

Shafiq joined our Group on 9 January 2017 as Group Chief Financial Officer.

He oversees the finance function across our Group encompassing financial control, process risk assurance, treasury, business partner advisory, investor relations and tax.

Prior to joining Astro, he was the Group Financial Controller and Chief Financial Officer (Malaysia) of CIMB. Before joining CIMB, he was an Executive Director at PricewaterhouseCoopers, a role he held having advanced from managerial positions in its Kuala Lumpur and London offices, where he provided assurance and advisory services to key clients listed on Bursa Malaysia and FTSE 100.

He holds a Bachelor of Commerce, majoring in Accounting and Finance from the University of Melbourne, Australia and was appointed the Malaysian Chair of Chartered Accountants Australia.
 

Raymond Tan Wei Ming

Raymond Tan Wei Ming

Chief Investment Officer

Malaysian, 45, Male

Raymond joined our Group on 11 June 2012 and was appointed as Chief Investment Officer on 1 February 2013.

He is responsible for Astro’s capital and investment management. In particular, he oversees all corporate finance, venture and business development activities, portfolio management, group strategy, as well as strategic contracts and procurement.

He has more than 20 years’ experience in the fields of investment banking, private equity, accounting, treasury and audit. Prior to joining Astro, he was a Director of Credit Suisse London in the Telecom, Media and Technology investment banking division. Before joining Credit Suisse, he worked for Barclays Capital, Macquarie Bank, FH Faulding and Deloitte.

He received a Masters in Business Administration from the London Business School, UK, and holds a Bachelor of Commerce, majoring in Accounting and Finance from the University of Adelaide, Australia. He is also a member of Chartered Accountants Australia and New Zealand, and a Fellow of the Financial Services Institute of Australasia.
 

Phuah Aik Chong

Phuah Aik Chong

Chief Technology Officer

Malaysian, 46, Male

Aik Chong joined our Group on 1 July 1995 and was appointed as Chief Technology Officer on 1 July 2015.

He is responsible for our Products and Technology COE overseeing the development of products and services for homes and individuals, as well as all technology related areas required for delivery through satellite, fibre to the home, broadband and mobile, data and analytics platform, enterprise IT and cyber security. He is also focused on driving Astro’s digital transformation into a cloud, mobile-first and analytics-driven technology organisation.

He received a Masters in Business Administration from the University of Chicago – Booth School of Business, USA, and holds a Bachelor in Electronic and Computer Engineering (Hons) from Universiti Pertanian Malaysia.
 

Ridhuan Sidek

Ridhuan Sidek

Chief Digital and Marketing Officer

Malaysian, 33, Male

Ridhuan joined our Group on 2 February 2015 and was appointed as Chief Digital & Marketing Officer on 1 October 2017.

Ridhuan provides strategic direction, focus and leadership in the creation of COEs and practices in marketing, digital products and IPs across our Group. This encompasses analytics, data science and the design of seamless best-in-class customer experiences for our Group’s digital inventories and assets.

Prior to joining Astro, he was Head of GroupM Connect, managing Malaysia’s largest online media and marketing investment portfolio, media trading and production for local and global brands with GroupM Malaysia, a WPP Group company. He has also held senior roles in various global creative and PR agencies.

He received a Bachelor of Multimedia from International University of Technology Twintech, Malaysia. He is also a Member of the Malaysian Digital Association.
 

Dr. Grace Lee Hwee Ling

Dr. Grace Lee Hwee Ling

Chief Executive Officer, Go Shop

Malaysian, 42, Female

Grace joined our Group on 2 January 2001 and was appointed as Chief Executive Officer of Go Shop on 1 October 2016.

She is responsible for driving Go Shop’s growth, customer experience, broadcasting, sales, marketing, operations, supply chain management and technology. She also works regularly with industry stakeholders to build and grow the company’s brand and services. Prior to joining Astro, she worked for PricewaterhouseCoopers’ Assurance and Advisory division.

She earned her Doctorate in Business Administration from ELM-Graduate School, HELP University and received a Masters in Business Administration with Distinction from Charles Sturt University, Australia. She also holds a degree in Accounting and Finance from Curtin University, Australia. She is an Australian Fellow of Certified Practising Accountant (FCPA Aust.), Information Systems Auditor (CISA, US) and is Certified in the Governance of Enterprise IT (CGEIT, US).
 

Dr. Iskandar Samad

Dr. Iskandar Samad

Chief Executive Officer, OTT

Malaysian, 37, Male

Iskandar joined our Group on 2 November 2015 and was appointed as Chief Executive Officer, OTT on 1 September 2017.

Iskandar provides executive leadership and strategic direction to drive our ambition in the digital-first personal lifestyle space in Malaysia and ASEAN. He is responsible for all our OTT video and music streaming assets, including Astro GO, NJOI Now and Raku in Malaysia, as well as Tribe, our regional OTT video service. Prior to joining Astro, he was Head of Special Projects at Axiata Group Berhad. He started his career with McKinsey & Company, where he was involved in areas of strategy, finance, mergers and acquisitions, marketing, and operations over a range of industries, including telecommunications and media.

Iskandar holds Doctorate and First Class Bachelor’s degrees in Engineering from the University of Cambridge, UK.
 

Datuk Jake Abdullah

Datuk Jake Abdullah

Chief Executive Officer, Astro Radio

Malaysian, 52, Male

Jake joined our Group on 1 April 1996 and was appointed as Chief Executive Officer of Astro Radio on 19 December 2013.

He is responsible for overseeing Astro Radio’s strategic direction, in particular brands and talent, as well as driving radio advertising growth. Jake is also the Chief Executive Officer of Rocketfuel Entertainment which spearheads talent-driven digital content across our Group’s platforms. He was briefly seconded to 1M4U under the Prime Minister’s Office, where he established the volunteer organisation and spearheaded its numerous activities. He also led the setting up of four Astro affiliated radio stations, two in India (Aamar FM and Power FM) and two in Jakarta (Gen FM and Jak FM).

He holds an MBA from the University of Liverpool, UK.

Rekha Mahendran

Rekha Mahendran

General Counsel & Senior Vice President, Human Capital

Malaysian, 50, Female

Rekha joined our Group on 16 February 2015 and was appointed as General Counsel & Senior Vice President, Human Capital on 6 March 2017.

She is responsible for our Group’s legal and compliance matters, focusing on content, technology & operations, corporate and strategic initiatives. She is also responsible for our Group’s Human Capital function. Prior to joining Astro, she worked for Discovery Communications in London, where she held the post of Regional Counsel for their UK & EMEA business, as well as serving in their Singapore office covering the Asia-Pacific region.

She is a qualified lawyer from the University of London, UK and obtained the professional qualification of Barrister-in-Law from Gray’s Inn, UK.
 

Rohaizad Mohamed

Rohaizad Mohamed

Senior Vice President, Broadcast & Operations

Malaysian, 56, Male

Rohaizad joined our Group on 1 March 1996 and was appointed as Senior Vice President, Broadcast & Operations on 1 April 2009.

He is responsible for ensuring operational excellence of our Group’s broadcast operations and engineering, IT operations, property and space management as well as content compliance. He has over 30 years’ experience in broadcast operations and engineering. Prior to joining Astro, he worked for Media Prima Berhad from 1986 to 1996 under its TV3 broadcasting operations where his last position was as Head of Broadcast Maintenance and IT Operations.

He holds a Diploma in Electronics Engineering from University of Technology MARA, Malaysia.

Datuk David Michael Yap

Datuk David Michael Yap

Vice President, Community Affairs

Malaysian, 55, Male

David joined our Group on 1 November 1997 and was appointed as Vice President, Community Affairs on 1 February 2007.

He is responsible for our Group’s corporate responsibility and stakeholder management initiatives. He also led the incorporation of the Astro Kasih Foundation which promotes education, community advancement, sports development and environmental awareness, particularly in underserved communities across Malaysia. He has over 25 years’ experience incorporate sustainability, government relations, corporate communications and advertising. Prior to joining Astro, he worked for PETRONAS and was involved in international brand management.

He holds a Bachelor of Arts (Hons) in Geography from University of Malaya and is a Fellow of the Institute of Marketing Malaysia.

Laila Saat

Laila Saat

Vice President, Regulatory, Intellectual Property Protection & Industry Affairs

Malaysian, 49, Female

Laila joined our Group on 3 May 2005 and was appointed as Vice President, Regulatory, Intellectual Property Protection & Industry Affairs on 1 April 2009.

She is responsible for providing specialist advice on the Malaysian regulatory framework and facilitating a conducive regulatory environment for the execution of our Group’s strategic imperatives. Working alongside the relevant authorities and stakeholders, she also leads our Group’s intellectual property protection activities. She has 24 years’ working experience both in local and international markets. Prior to joining our Group, she worked in communications and property industry, including UEM Holdings Bhd.

She received a Masters of Science in Corporate Communications from University Putra Malaysia, and holds a Bachelor of Education in TESL from University of Malaya.

Tammy Toh Seok Kheng

Tammy Toh Seok Kheng

Vice President, Group Communications

Malaysian, 50, Female

Tammy joined our Group on 3 September 2007 as Vice President, Group Communications.

She is responsible for reinforcing our Group’s market leadership via 360° communications and oversees corporate, brand and marketing communications, media, stakeholder and issues management, as well as event management activities. She has extensive experience in strategic communications, having worked in senior positions in various industries, including Royal Selangor Pewter, Gamuda Berhad and Alliance Financial Group.

She holds a Bachelor of Arts (Hons) from University of Malaya, and is a member of the International Association of Business Communicators (IABC).

Corporate Governance

Astro's Board of Directors sets shareholder interests first, and sees that the management continuously creates value by keeping a long-term view as well as maintains high standards of responsibility and ethics.

The Board has adopted the following charters and guidelines, to form a corporate governance structure that protects the long-term interests of shareholders.