Henry Tan Poh Hock
Chief Executive Officer
Malaysian, 55, Male
Henry has shouldered various responsibilities at the Astro Group since joining on 2 May 2008. Prior to his appointment as the Chief Executive Officer of Astro on 1 February 2019, he held the positions of Group Chief Content & Consumer Officer and Chief Operating Officer. He is currently also the Chairman of Go Shop, Astro’s home shopping platform.
He played a key role in introducing Malaysians to high definition (HD) with Astro B.yond and launching the first free satellite multichannel service, NJOI. As content chief, Henry raised the bar on storytelling and championed vernacular and Asian originals, from film to TV to digital, to ensure consumer relevance, reach and engagement. He has pioneered many firsts including Tutor TV, Malaysia’s first free academic learning channels, Astro First, cinema in your home service, eGG Network, the first regional eSports channel, Boo, the first Asian horror channel, and local Hua Hee Hokkien entertainment and Malay “Lawak” comedy brands. He focused on creating digital content experiences for Astro’s customers via Gempak, Xuan, Ulagam, Zayan, Awani, Stadium Astro and was also responsible for the group's airtime sales. A firm believer in the potential of Malaysian movies, Henry was instrumental in the success of Astro’s theatricals including The Journey, OlaBola, Hantu Kak Limah, Paskal, Abang Long Fadil and Polis Evo.
Henry was previously the Chief Executive Officer of Mindshare Malaysia and GroupM (Malaysia and Singapore) and prior to that, he held the position of Media Director, Ogilvy & Mather and General Manager, HVD Entertainment.
He holds degrees in Business (Marketing) and Arts (Communications) from Chisholm Institute of Technology Australia (now known as Monash University).