Henry Tan Poh Hock
Group Chief Executive Officer
Malaysian, 56, Male
Henry has held various responsibilities in the Astro Group. Prior to his appointment as the Group Chief Executive Officer of Astro, he held the positions of Group Chief Content & Consumer Officer and Chief Operating Officer. He is currently the Chairman of Go Shop, Astro's home shopping platform.
He played a key role in introducing Malaysians to high definition (HD) with Astro B.yond and launching the first free satellite multichannel service, NJOI. He raised the bar on storytelling and championed vernacular and Asian originals, from film to TV to digital, to ensure consumer relevance, reach and engagement. He has pioneered many firsts including Malaysia's first free academic learning channels, Tutor TV, Astro First, cinema in your home service, eGG Network, the first regional eSports channel, Boo, the first Asian horror channel, and local Hua Hee Hokkien entertainment and Malay "Lawak" comedy brands. He focused on creating digital content experiences for Astro's customers via Gempak, Xuan, Ulagam, Zayan, Awani, Stadium Astro and was also responsible for the group's airtime sales. Henry believes in the potential of Malaysian movies and was instrumental in the success of The Journey, OlaBola, Hantu Kak Limah, Paskal, Abang Long Fadil and Polis Evo.
Henry was previously the Chief Executive Officer of Mindshare Malaysia and GroupM (Malaysia and Singapore) and prior to that, he held the position of the Media Director, Ogilvy & Mather and General Manager, HVD Entertainment.