Henry Tan Poh Hock
Chief Executive Officer
Malaysian, 55, Male
Henry joined our Group on 2 May 2008 as Chief Operating Officer and was redesignated as Group Chief Content & Consumer Officer on 1 November 2017. He has also been serving as Chairman of Go Shop, Astro's home shopping platform, since 28 April 2014. On 1 February 2019 Henry was appointed as Chief Executive Officer.
Henry was key in introducing Malaysians to high definition (“HD”) TV viewing with Astro B.yond, and launching the first free satellite multichannel service, NJOI. He raised the bar on storytelling and championed vernacular and Asian originals, from film to TV to digital, to ensure consumer relevance, reach and engagement.
His many firsts include Tutor TV, Malaysia's first free learning channels; Astro First, a cinema in your home service; eGG Network, the first regional eSports channel; Boo, the first Asian horror channel; local Hua Hee Hokkien entertainment and the hugely popular Malay ‘Lawak’ comedy brands. He is focused on creating digital content experiences via Astro digital brands such as Gempak, Xuan, Ulagam, ZAYAN, AWANI and Stadium Astro.
Henry believes in the potential of Malaysian movies and was instrumental in the success of seven of Malaysia’s top 10 films: The Journey, Polis Evo and Polis Evo 2, OlaBola, Abang Long Fadil 2, Hantu Kak Limah, and Paskal.
Henry was previously the Chief Executive Officer of Mindshare Malaysia and GroupM (Malaysia and Singapore). Prior to that, he held the position of Media Director, Ogilvy & Mather and General Manager, HVD Entertainment. He holds degrees in Business (Marketing) and Arts (Communications) from Chisholm Institute of Technology Australia (now known as Monash University).