Astro celebrates a big win at the Loyalty & Engagement Awards 2025 in Singapore! Together with our amazing client Etika Group of Companies and dynamic partner Ampersand Advisory, Astro Shaw transformed Keluang Man’s cinematic momentum into a multichannel movement — one that captured hearts, deepened brand loyalty, shifted market share, and redefined engagement. Fueled by novelty, driven by collaboration, and proven by loyalty — this is the power of movie marketing! A heartfelt thank you to our clients for their trust, our team for their passion, and the judges for this honour. We’re excited to keep learning, growing, and building together.