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KUALA LUMPUR, 19 May 2025 – Astro, Malaysia’s leading content and entertainment provider and beIN SPORTS, a leading global sports broadcaster - are pleased to announce the renewal of its strategic partnership, extending the collaboration until August 2027. This renewal ensures that Astro customers on the Sports Pack can continue to enjoy LIVE and on-demand access to beIN SPORTS channels and the beIN SPORTS CONNECT app, featuring some of the world’s most prestigious sporting events and games.
Under the extended agreement, Astro customers on the Sports Pack will have uninterrupted access to top-tier international sporting events including Formula 1, UEFA Champions League, LaLiga, Bundesliga, Australian Open, Roland-Garros, and the ATP Tour, all available on the beIN SPORTS channels and the beIN SPORTS CONNECT.
Euan Smith, Group Chief Executive Officer, Astro, said, “Together with beIN SPORTS, we’re proud to continue bringing premium coverage of the most anticipated international tournaments and leagues to Astro customers. This collaboration is key to fulfilling our promise of delivering the world’s biggest sports events to Malaysian fans. With a growing appetite for sports content amongst our customers, this renewal strengthens Astro’s position as the Home of Sports in Malaysia. Our partnership goes beyond simply broadcasting to creating unforgettable, money-can't-buy experiences. These exclusive opportunities, often tailored for our loyal Astro customers are unique engagement activities that further enrich their passion for the game."
Mike Kerr, Managing Director, beIN Asia Pacific, said, “We are proud to extend our decade-long partnership with Astro, built on a shared vision to bring some of the world’s most exciting sports closer to Malaysian fans across all screens. Over the years, we’ve not only delivered premium live coverage but also partnered with Astro to create unforgettable experiences that deepen fan engagement. As we continue this collaboration, we remain committed to celebrating fandom and strengthening our connection with Malaysia’s vibrant sports community.”
Over the years, beIN SPORTS has brought some of the most iconic moments in sport, from Cristiano Ronaldo’s stunning overhead kick for Real Madrid in 2018, to Rafael Nadal’s final Grand Slam triumph in 2022, and Lewis Hamilton’s much-anticipated Ferrari debut this year. This renewed partnership aims to continue delivering even more unforgettable highlights to Astro customers across football, tennis, motorsport, and beyond.
The renewal also strengthens Astro’s position as a hub for premium sports entertainment in Malaysia, while supporting beIN SPORTS’ strategic growth across Asia. Together, both brands remain committed to delivering an elevated viewing experience through comprehensive coverage and easy accessibility. Astro customers subscribed to the Astro One Sports Pack can enjoy all content on beIN SPORTS via their TV screen or stream anytime, anywhere via Astro GO and beIN SPORTS CONNECT, beIN’s premium OTT streaming service.
Astro customers can easily customise their packs with add-ons, including over 14 popular streaming apps, such as Max, Prime Video, Netflix, Disney+ Hotstar, Viu, iQIYI, WeTV, Zee5, Simply South, and more. Customers can easily make changes to their subscriptions via the My Astro app, including updating their packs, switching between add-ons and streaming services or choosing new ones – anytime they like.
Subscribe to the Astro One Sports Pack for just RM99.99/month. Easy streaming, endless entertainment for your whole family. Upgrade to Astro Fibre 500Mbps with the Sports Pack for just RM189.99/month for the ultimate streaming experience. To subscribe or upgrade to Astro One, visit www.astro.com.my or WhatsApp us at 03 9543 3838.
*New customers only. Terms and conditions apply.
