eggs FM

Astro Audio and QL Eggs Launch Nationwide QL EGGS FM Across 13 Radio Brands to Celebrate World Egg Day

KUALA LUMPUR, 8 OCTOBER 2026 – In conjunction with World Egg Day, Astro Audio and QL Eggs are launching QL EGGS FM, a first-of-its-kind nationwide activation that will unite all 13 Astro Audio radio brands across four languages while giving away 100,000 cartons of QL Eggs to Malaysians nationwide.

The collaboration brings together Astro Audio's entire radio network for a coordinated nationwide celebration, creating a unique listener experience that reaches audiences across Malaysia in Malay, English, Chinese and Tamil. Participating brands include ERA, SINAR, THR GEGAR, ZAYAN, ERA Sabah, ERA Sarawak, HITZ, MIX, LITE, MYFM, MELODY, GOXUAN and RAAGA.

Designed to celebrate World Egg Day on a national scale, QL EGGS FM combines the power of radio with on-ground consumer activations to connect with communities across the country while highlighting the importance of eggs as an affordable and nutritious staple enjoyed by Malaysians every day.

Director of Astro Audio, Priya Prabakaran, said: 

"QL EGGS FM demonstrates the power of audio to bring brands, communities and conversations together at scale. By mobilising all 13 Astro Audio radio brands across multiple languages and regions, we're able to transform World Egg Day into a truly nationwide celebration while helping QL Eggs connect meaningfully with Malaysians from all walks of life."

Priya added, "We are delighted to partner with QL Eggs on this unique initiative and leverage the strength of our radio network to create an engaging experience for listeners nationwide. Beyond the on-air celebration, we hope the nationwide activities will bring World Egg Day closer to communities and create memorable moments for Malaysians everywhere."

As part of the celebration, Astro Audio and QL Eggs will be giving away 100,000 cartons of QL Eggs, with each customer entitled to receive one carton containing six eggs, while stocks last, at selected locations nationwide.

The giveaway locations are:

  • Central: Lotus’s Cheras, Klang Valley

  • East Coast: Lotus’s Kota Bharu, Kelantan

  • East Coast: Lotus’s Indera Mahkota, Kuantan

  • Northern: Lotus’s E-Gate, Penang

  • Southern: Lotus’s Bukit Indah, Johor Bahru

  • Sabah: CKS Lido Square, Sabah

  • Sarawak: Everrise Vivacity, Sarawak

In addition, consumers can also enjoy a special Buy 1 Free 1 promotion on selected 15-piece QL Eggs packs, limited to one promotional set per customer, while stocks last.

By combining the reach of Astro Audio's nationwide radio network with large-scale consumer activations, QL EGGS FM aims to deliver one of Malaysia's most engaging World Egg Day celebrations, bringing together listeners and consumers through entertainment, interaction and rewarding experiences.

Be sure to tune in to QL EGGS FM across all 13 Astro Audio radio brands on 9 October 2026 and join in the World Egg Day celebration.