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KUALA LUMPUR, 6 MARCH 2026– To show their support and celebrating the holy month of Ramadan, Astro Audio’s English radio stations HITZ, MIX and LITE are taking meaningful steps to unite communities through their own digital content initiatives. These campaigns highlighting the spirit of togetherness, local culture and mindfulliving while showcasing the stations commitment to engaging with Malaysians inan uplifting way throughout the month.
HITZ – Sapot Sampai Sold Out
HITZ is amplifying the vibrant bazaar culture through its content “Sapot Sampai Sold Out”. The HITZ Morning Crew – Anne, Ili& Prem – have each selected a local Ramadan bazaar stall to champion. The trio will compete to see who can help their chosen stall sell out first,turning friendly rivalry into a purposeful effort to support small vendors and highlight the entrepreneurial spirit that thrives during Ramadan.
MIX – Rethink Healthy with AIA (Balancing Out Local Flavours at Bazaar Ramadan)
MIX continues to empower listeners through Rethink Healthy with AIA, a Ramadan‑focused one-off series dedicated to encouraging healthier choices during the fasting month. The station explores how Malaysians can enjoy beloved Ramadan delicacies while maintaining mindful eating habits. MIX also highlights the rich tapestry offlavours across local bazaars – celebratingfood, culture, and moderation during this reflective season.
LITE – The LITE Breakfast X The Hungry Immigrant
LITE embarks on a joint venture with MasterChef Malaysia’s Abang Brian, who is also the host of The Hungry Immigrant, the first global travel podcast celebrating Asian food culture. This special podcast session brings listeners closer to the host as they explore and celebrate therichness and diversity of Asian cuisine together across Ramadan.
Throughthese content initiatives, the English stations aim to celebrate the essence of Ramadan in a way that resonates with diverse audiences. Whether it’s supporting local vendors, promoting mindful living, or exploring cultural favourites, the stations are committed to bringing Malaysians closer together during this festive month.
The English stations — HITZ, MIX, and LITE — continue to innovate through fresh programmingand meaningful content designed to entertain, inspire, and connect audiencesacross Malaysia.
