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Watch KITA Channel (CH 100), join the Hello Inilah KITA event, tune in to KITA FM, and so much more!
KUALA LUMPUR, 7 August 2025 – In conjunction with this year’s National and Malaysia Day celebrations, Astro launches its ‘Inilah KITA, Sehati Bersama’ campaign, starting from 15 August to 16 September 2025. The campaign celebrates the rich diversity and unity that continue to positively shape the Malaysian society. Among the key highlights of the campaign are the launch of the dedicated KITA Channel (CH 100), the theme song Bangkit Malaysia by Hael Husaini, the Hello Inilah KITA event, the KITA FM broadcast, and more.
Tai Kam Leong, Chief Sales and Marketing Officer, Astro, said, “We’re continuing the ‘Inilah KITA’ narrative this year with the theme ‘Sehati Bersama’, showcasing stories that reflect unity in diversity. Through stories of togetherness - from sharing meals and communal spaces to creative collaborations - we present cherished moments that have brought Malaysians closer. These shared experiences remind us that despite our different backgrounds, it is these meaningful moments that unite us as one. Throughout this campaign, we aim to bring the spirit of ‘Sehati Bersama’ to Malaysians through amazing films and dramas on KITA Channel, the inspiring theme song Bangkit Malaysia, the Hello Inilah KITA event celebrating local talents, and lively radio chatter with your favourite radio hosts via KITA FM.”
As a Malaysian brand, Astro proudly presents KITA Channel (CH 100) – a special channel for National and Malaysia Day, showcasing the best Malaysian-made content. From 15 August to 17 September, audiences can enjoy over 50 specially curated programmes, including films, dramas, reality shows, and documentaries that highlight Malaysian stories, patriotism, and the success of local content in shaping our entertainment landscape. Enjoy all this on the KITA Channel (CH 100), On Demand, sooka, and NJOI.
To further ignite the spirit of unity, audiences can catch premieres of new Merdeka-themed telemovies on KITA Channel (CH 100), such as Kita Bukan Data, Mariam Meenachi, Rombengan, Wasiat Ayah, and Daddy Naik Sheikh, featuring some of Malaysia’s most beloved talents including Nabila Huda, Faizal Hussein, Que Haidar, Yasmin Hani, MK K-Clique, Andy Teh, Lim Mei Fen, Mandy Choong, Irfan Zaini, Malarvili Shanmugam, Myra Afrina, Eugene Song Yi, and more. KITA Channel will also showcase exclusive concerts by top local artists, including Slam X Exist: Our Journey and Konsert Hael Husaini & The Repertoire, in appreciation of homegrown talent and artistry.
As part of the ‘Inilah KITA, Sehati Bersama’ campaign, Astro introduces Unity Stories of Inilah KITA – a series of three short documentaries that portray real-life stories of unity in diversity within Malaysian communities:
- Famili Ikat Tepi – A 100-year-old kopitiam that became a symbol of unity, not only for its food but for the lasting bonds it has fostered among the multiracial community and its owner.
- Tempat Letak Harmoni – In Lutong, Sarawak, Masjid al-Naim and The Good Shepherd Church share a parking lot, symbolising harmony between the Muslim and Christian residents. Each week, they take turns using the space out of mutual respect.
- Seni Berkawan – A collaborative art project between three local artists — Izzati Suza, Riynn Lee, and Karthine Maniam — from different cultural backgrounds, who come together to share more than just canvases and colours. They share stories, traditions, and perspectives, celebrating unity through creativity and friendship.
These Unity Stories of Inilah KITA premieres on Astro Malaysia’s YouTube channel on 7 August 2025 at 9:00PM.
Malaysians are also invited to celebrate local talents at the Hello Inilah KITA event happening on 23 and 24 August 2025. This event brings Malaysians together through storytelling, music, and culture, featuring a diverse lineup of celebrities, including Mira Filzah, Hun Haqeem, Ayda Jebat, Uriah, Nicole Lai, Rubini, and Sara Baskin – symbolising unity and diversity in Malaysia’s entertainment industry.
For radio fans, don’t miss the broadcast of KITA FM live from Putrajaya this 31 August 2025, featuring a special collaboration between popular Astro Audio radio hosts from ERA, Sinar, MY FM, HITZ, and RAAGA, alongside RTM radio hosts from KL FM, Selangor FM, TraXX FM, Ai FM, and Minnal FM. Following this, the Astro Audio team will embark on a 13-state tour from 1 September, reaching its final stop in Penang on 16 September in conjunction with Malaysia Day with the KITA FM Hop On Hop Off bus. With plans to set a new record in the Malaysia Book of Records, KITA FM promises an unforgettable nationwide celebration of unity and local voices.
To further celebrate unity and local talents, Malaysians will be treated to the Inilah KITA, Sehati Bersama campaign theme song titled Bangkit Malaysia, performed by Hael Husaini. The song will be available for streaming on all major platforms very soon.
Malaysians are also invited to join the TA Run happening on 25 October 2025 at Serenia City Central Park, Nilai. This inclusive event promises a fun-filled day for the whole family, featuring 5KM and 10KM runs, exciting carnival booths, and a concert featuring selected artists. More details on KITA Run will be announced in due time.
Celebrate the spirit of ‘Inilah KITA, Sehati Bersama’ with Astro this National and Malaysia Day.
Subscribe to Astro One Packs from only RM49.99/month. Easy streaming, endless entertainment for your whole family. Level up your streaming experience by adding Astro Fibre’s 500Mbps together with the Entertainment Pack for just RM139.99/month. To subscribe or upgrade to Astro One, visit www.astro.com.my or WhatsApp 03 9543 3838.
For more information on the ‘Inilah KITA, Sehati Bersama’ campaign, visit http://www.astro.com.my/InilahKITA.
