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Kuala Lumpur, 28 November 2025 — Astro is deeply humbled to be recognised with 12 awards, including Campaign of the Year, at the Malaysian PR Awards (MPRA) 2025, a leading national platform that celebrates excellence in public relations and strategic communications. Organised by the Public Relations and Communications Association of Malaysia (PRCA Malaysia),MPRA honours outstanding campaigns that demonstrate innovation, impact, and leadership in shaping meaningful connections with communities.
Astro proudly took home 8 Golds, 3 Silvers, and 1Bronze, underscoring its commitment to storytelling that unites Malaysians, promotes inclusion, and upholds values that strengthen society.
Championing Accessibility and Inclusion
Astro was awarded Gold in the Sustainability Award and the coveted Gold for Campaign of the Year for Astro Advancing Accessibility. From introducing audio description in local dramas like Dari Mata Turun Ke Hati to launching the One Voice, One Book, One Nation campaign with Tata Consultancy Services (TCS) and Malaysian Association for the Blind (MAB), Astro is working toward producing 5,000 hours of audiobooks by 2026 for visually impaired children. These initiatives reflect our belief that every Malaysian deserves equal access to education, entertainment, and information.
Driving Credible Journalism and Positive Change
Astro Awani is honoured to be recognised for its commitment to impactful storytelling and thought leadership, with wins across key categories such as Lifestyle Coverage (Online and Broadcast), Issues &Crisis Coverage (Broadcast and Online), Op-Ed Writing (Online), and Social Responsibility Awards (Broadcast and Online). These accolades reflect Awani’s ongoing dedication to delivering credible, insightful, and socially responsible journalism that serves Malaysians.
Celebrating Malaysian Identity through Keluang Man
Astro received Gold for Best PR-Led Integrated Campaign for Not Just A Hero, A Movement: Keluang Man’s Cultural Comeback. Anchored on the idea “Wira Kita, Legasi Kita”, the campaign revitalised Malaysia’s iconic superhero, honouring his legacy while introducing him to anew generation. More than entertainment, Keluang Man became a symbol of resilience and Malaysian values, sparking conversations on mental health and justice—issues that matter to our society.
Commitment to Responsible Communication
Astro also earned recognition in the Corporate Category, including Bronze for Crisis or Issues Management Award for The 3 Pagi Era Incident, and multiple Golds and Silvers for impactful coverage and thought leadership pieces that addressed critical societal issues—from mental health and inclusivity to cultural respect and crisis response.
Foo Su Lynn, Director of Communications and Sustainability of Astro, said:
“While we are deeply honoured and incredibly appreciative to win Campaign of the Year for sustainability efforts, this recognition really belongs to everyone involved. It serves as a great encouragement as we continue with the important work ahead. We remain committed to serving Malaysians—by telling stories that unite us, creating content that includes everyone, and upholding values that strengthen our society.”
Astro thanks its partners, collaborators, and audiences for their support in making these initiatives impactful for Malaysians everywhere.
Full List of Wins
Gold | Campaign of the Year – Astro Advancing Accessibility
Gold | Sustainability Award – Astro Advancing Accessibility
Gold | Best PR-Led Integrated Campaign – Not Just A Hero, A Movement: Keluang Man’s Cultural Comeback
Gold | Lifestyle Coverage (Online) – Di Sebalik Lensa | Nick UT Kongsi Kisah Napalm Girl
Gold | Issues & Crisis Coverage(Broadcast) – Karpal Singh Drive: Laut Yang Hilang, Suara Yang Tenggelam
Gold | Op-Ed Writing (Online) – Tiba Masa Ubah Stigma TVET Aliran Ketiga Di Belakang Sains, Sastera
Gold | Lifestyle Coverage (Broadcast) – ‘Saka’ Moden Jaga Kebun Siang Dan Malam
Gold | Social Responsibility Award (Broadcast)– Bariatric Bantu Individu Kawal Penyakit Kencing Manis
Silver | Issues & Crisis Coverage (Online)– Negara Menua: Satu Lagi Krisis Nasional Bersediakah Kita?
Silver | Social Responsibility Award (Online) – ADHD Dewasa, Realiti Yang Terlepas Pandang
Silver | Social Responsibility Award(Broadcast) – Tradisi Kasih Pada Negara, Jalur Gemilang Mohd Jumaro
Bronze | Crisis or Issues Management Award – The 3 Pagi Era Incident
