Astro Launches KULT Creator Network In Partnership with TikTok

Astro and TikTok are joining forces through the KULT Creator Network to unlock more opportunities for Malaysian creators, supporting the growth of Malaysia’s creator economy by connecting creators with more opportunities to collaborate, grow, and reach wider audiences.

KULT aims to build a network of more than 3,000 content creators, bringing together TikTok’s creator ecosystem and platform capabilities with Astro’s content, audience reach and media platforms. The collaboration supports the continued growth of Malaysia’s digital and social commerce ecosystem, creating greater opportunities for creators, entrepreneurs and brands.

Designed to connect local creators with Astro’s content, brands and commercial opportunities, KULT enables creators to participate in content amplification, influence and affiliate commerce. Sooka is the first Astro brand to activate the network through the Sooka Affiliate Programme, where participating creators can promote selected subscription passes and earn commissions from successful subscriptions generated through their affiliate links.

By connecting creators with content, brands, and commercial opportunities, KULT creates a more scalable ecosystem for Malaysia’s creator community to participate in the digital economy, while enabling brands to tap into creators' growing influence to drive measurable commercial outcomes.