Astro Media Solutions Launches Its New Audience-Centric Hub

Astro Media Solutions Launches Its New Audience-Centric Hub

KUALA LUMPUR, 13 March 2024 – Astro Media Solutions (AMS), a leading media solution provider, is proud to announce the launch of its newly revamped online storefront. The new storefront is a comprehensive information hub providing advertisers with audience-centric and digitally-forward advertising solutions. This new hub is designed to help advertisers gain vital insights in the same way as how they would engage with consumers across key touch points – Watch, Explore, Listen, Influence, and Experience, with the aid of latest advertising opportunities and award-winning case studies.

Created with mobile first user experience in mind, the new hub features an interactive layout with improvements to enhance usability and navigation. The intuitive user experience makes it simpler and faster for advertisers to explore Astro’s entire product portfolio and locate the advertising solutions they require. The key features include:

· Smarter Navigation: A dynamic web layout featuring intelligent search functions and dropdown menus to minimise the effort required to explore the hub.

· Product Filters: Advertisers can easily refine the search results by selecting target audience, content type, product category, and other key attributes.

· Send Me Advertising Kit: An easier way to request for advertising packages to be sent directly to your mailbox.

· Rapid Response Functionality: Guaranteeing compatibility across all web browsers and mobile devices for a seamless user experience.

In the coming months, advertisers can look forward to new upgrades in the pipeline, such as an online blog featuring articles on the newest media consumption patterns, social media trends, advertising innovations and more. In addition, we are working on self-serve features for campaign booking and ad performance monitoring that will enable end-to-end advertising services across Astro’s multimedia platforms.

Matthew Ho, Managing Director, Astro Media Solutions said, “AMS is well-positioned for its next phase of growth and our new storefront is a testament to that as we strive to provide audience-first and experienced-led advertising solutions driven by data. We're thrilled to provide a user-friendly platform that not only highlights our capabilities but also acts as a helpful resource for advertisers aiming to excel in the digital marketing era. Whether you're a seasoned advertiser or just starting out, you’ll be able to reach your target audience with ease."

Advertisers are welcome to explore the new hub, draw inspiration from a wide range of more than 130 case studies and learn about integrated advertising solutions across Astro multiplatform ecosystem. Stay updated by following AMS on social media:

· Facebook: Astro Media Solutions

· Instagram: @astro_mediasolutions

· YouTube: @AstroMediaSolutions

Visit today to begin your journey towards marketing excellence with AMS.