Astro Malaysia Holdings Berhad is Malaysia’s leading content and consumer company in the TV, OTT, radio, digital and commerce space with growing ASEAN presence.
We are a trusted brand to over 23 million individuals in 5.5 million Malaysian homes,
entertaining our customers through both Pay-TV and NJOI, our freemium proposition.
Astro GO and NJOI Now, our OTT platforms, cater to each individual’s demand to access their preferred content anytime, anywhere, and across multiple screens. Tribe, our regional OTT service, continues to expand in ASEAN, and is in four countries with 3.1 million total installs. We aspire to provide personalised content and consumer offerings to each individual to fulfil their lifestyle and aspirational needs.
Our 11 radio brands include the highest rated stations across Malaysia’s four key languages, engaging with 16.5 million weekly audience on-air and online, so consumers now listen and watch radio. Our digital assets host 6.9 million average monthly unique visitors, and includes Astro Gempak, the country’s No. 1 digital entertainment portal. Our multiplatform reach provides a unique and compelling integrated advertising proposition to serve marketers’ needs. Go Shop, our commerce play, is carried across TV, online and mobile platforms with 1.3 million registered users in Malaysia and Singapore, fullfilling customers’ lifestyle needs in the comfort of their homes.
We are passionate about creating compelling and engaging content to captivate audiences in Malaysia and beyond. As a leading producer of vernacular content catering to Malaysia’s diverse, multilingual community, we produced and commissioned approximately 12,000 hours of content in FY18. We create premium original content for the ASEAN market premised on our shared cultural commonalities, involving collaborations with like-minded ASEAN partners. Our content IPs are monetised in a holistic 360° manner, expanding beyond screens into online and offline transactions including merchandising and live events.
We view diversity as an integral part of our DNA and our talent base of over 4,600 reflects a balance of age, gender and race demographics from which we harness the strength that diversity affords. In our quest to grow we are motivated not only by our commitment to delivering long-term shareholder value and keeping all consumers engaged, but, just as importantly, to nurturing our talent and contributing positively towards the well-being of our community and stakeholders.
We are humbled by the numerous awards we’ve received over the years, including the recent 2017 Digital Transformer of the Year for Malaysia at the International Data Corporation Digital Transformation Awards, in recognition of the progress made in our journey as a focused customer, digital, cloud and mobile-first, and analytics-driven organisation.