About Us

Astro Malaysia Holdings Berhad is Malaysia’s leading content and entertainment company. We serve 5.3 million homes or 66% of Malaysian TV households, 8,400 enterprises, 17.0 million weekly listeners across Astro Radio (FM and online), and 15.6 million visitors to our digital brands every month.

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We are Malaysia’s biggest content creator in a market where viewing share is dominated by local content. Our three distinct video services, namely Astro Pay-TV, NJOI and Sooka, our own OTT product for millennials, are designed to serve Malaysians across all segments.

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To broaden our reach to digital natives and strengthen our content slate, our new Pay-TV packs are bundled with streaming services, so customers can stream all their favourite content, including our popular local signatures, flagship Astro Originals, live sports and the best global shows from Netflix, Disney+ Hotstar, HBO GO, iQIYI, TVBAnywhere+, beIN SPORTS CONNECT, BBC Player, Viu and ZEE5 all in one place, at great value. A million homes are already streaming the best of home entertainment via our hybrid 4K UHD Ultra and HD Ulti Boxes which come with around 100,000 On Demand videos and 13 integrated streaming services for a seamless big screen experience.

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Astro Fibre, our own broadband service, provides connectivity to customers while unlocking the full functionality of our Ultra and Ulti Boxes (U-Boxes) for a premium Pay-TV viewing experience. Likewise, Astro BIZFibre serves enterprise customers with high-speed broadband featuring industry leading WiFi-6 routers bundled with our winning content.

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We expanded our advertising solutions through the introduction of Addressable Advertising to offer marketers digital-style TV advertising that merges the best of TV’s emotional persuasive power with the targeted precision of digital.

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Astro Radio is home to the country’s highest-rated audio brands in all key languages on air and online. Our digital brands including AWANI, Gempak, XUAN, Astro Ulagam, Pa&Ma, Keluarga and Mingguan Wanita connect Malaysians to content and stories that matter. We are humbled that AWANI was recognised as Malaysia’s most trusted news brand for the sixth consecutive year by Reuters Digital News Report in 2023.

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The Group adopts a holistic and comprehensive approach to sustainability to drive long-term growth by leveraging our multiplatform reach and content, creating both tangible and intangible value for stakeholders. Astro is guided by our five ESG Pillars namely Responsible Business, Caring for our Environment, Voice for Good, Education for All, and Community Development. We are committed to be carbon neutral by 2040 and have begun executing our Climate Roadmap to get there.

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In recognition of our ESG initiatives, Astro received the Partnership for the Goals Recognition from UN Global Compact Network Malaysia-Brunei (UNGCMYB) at the Forward Faster Sustainability Awards 2023. We also won the Gold Award for Best CSR at the Malaysian Public Relations Awards 2023. A founding constituent of the FTSE4Good Bursa Malaysia Index, Astro was recognised for the third straight year by global ESG rating agency Sustainalytics as a 2024 Regional Top-Rated Company, ranking among the Top 7% of all companies globally.

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It was our privilege to be the Platinum winner in the Media Networks category for the 14th year running at the Putra Brand Awards 2023. As we stride forward in our transformation journey to be Malaysia’s No. 1 Entertainment Destination, we will continue to grow and evolve to serve customers better, inspiring and bringing Malaysians together along the way.

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