KUALA LUMPUR: Astro is reaffirming its commitment to climate advocacy by promoting environmental awareness on its platform and on ground. This initiative aims to raise climate awareness and engage the Malaysian community in green practices, leveraging Astro’s extensive reach across TV, radio, and digital platforms.
Rimba Kita encompasses a variety of initiatives designed to foster a greener future. This includes having collaborative efforts all-year round with several key organisations such as Worldwide Fund for Nature (WWF) Malaysia and the UN Global Compact Network Malaysia & Brunei (UNGCMYB) to strike a positive change through environmental advocacy and Taman Tugu and Global Environment Centre in tree adoption and forest rehabilitation respectively.
On the Astro platform, the Rimba Kita On-Demand (OD) reel will feature a curated list of environmental documentaries., highlighting the beauty of nature and showcasing the biodiversity of the Malaysian forests. Among the notable titles for the OD reels include Love Nature’s ‘Secrets of The Enchanted Forest’ and ‘The Great Elephant Tale’, Astro Ceria’s ‘Oga and Friends S1-S4’, and many more. The OD reels will be available from 11 November to 1 December at no extra charge, and customers will stand a chance to win exciting prizes by binge-watching them on Astro Go.
As part of the Rimba Kita Programme, Astro is excited to announce the return of Rimba Kita Run 2024. Scheduled on Saturday, 23 November 2024 at Putrajaya Wetlands Park, this event invites participants to join in a day of fun and fitness while supporting environmental causes. In conjunction with its Rimba theme, there will be a special appearance by ‘Oga and Friends’ as this eco- and family-friendly 5km run aims to raise awareness on climate change and promote a sustainable living, building on the success of last year’s inaugural event.
For those interested to join the run and support the cause, please visit https://www.ticket2u.com.my/event/37317/rimba-kita-run-2024. Proceeds from registration will be channelled towards vital environmental conservation and preservation efforts under Rimba Kita.
