An influential climate advocate, Astro is committed to use its voice and content to advocate for a greener planet while increasing climate awareness among Malaysians via its multiplatform reach across TV, Radio and Digital.
Today Astro Malaysia Holdings Bhd (“Astro”) launched its RimbaKita programme with a series of announcements; an MOU with WWF-Malaysia, a commitment to tree sponsorship including the planting of 1,000 trees by end of 2023, and the premiere of a dedicated RimbaKita On Demand rail showcasing environment-centric documentaries.
Euan Smith, Group Chief Executive Officer of Astro said, “Our unique position as Malaysia’s leading content and entertainment company enables us to leverage on our far-reaching platform and content to amplify the urgency of environmental consciousness, inspiring, influencing and stimulating meaningful change. Environmental protection is a universal obligation. It is incumbent upon us all to make a difference. Today’s RimbaKita campaign reinforces the importance of active participation in our shared responsibility towards a sustainable future. As we continue our drive to create purposeful content, at Astro we hope to educate and inspire our audience on the importance of addressing climate change.”
The signing of a Memorandum of Understanding (MOU) between Astro and the World Wide Fund for Nature (WWF) Malaysia is to build public awareness and support for WWF-Malaysia’s conservation efforts by broadcasting and making available WWF-Malaysia content on Astro’s platforms. The signing of an MOU was completed by Euan from Astro and Sophia Lim, Executive Director & CEO from WWF-Malaysia. Present at the signing was Faroze Nadar, Executive Director of UN Global Compact Network Malaysia & Brunei (UNGCMYB), and Tracey Surin, Head of Fundraising, Activation & Communication at Taman Tugu.
“This partnership between WWF-Malaysia and Astro exemplifies our shared commitment to environmental consciousness and wildlife conservation. Our collaborative efforts will broadcast the necessary steps we are taking to protect a wide array of species, such as the endangered Malayan Tiger, the Bornean elephants, the vulnerable sea turtles, and the charismatic Orangutans. This platform will allow us to inspire more people to actively take part in the protection of our planet and its rich biodiversity.
Using Astro's wide reach and influence, our efforts to preserve biodiversity can resonate with a larger audience. This partnership underlines our mutual dedication to making a positive environmental impact, with the goal of creating a world where humans live in harmony with nature," said Lim.
Alongside this partnership, Astro works closely with organizations including Taman Tugu Malaysia, the UN Global Compact Network Malaysia & Brunei (UNGCMYB), and many others to effect positive change towards environmental advocacy. To mark its commitment, Astro has worked with renowned directors of environmental documentaries like KC Chiu from Woo Hoo Pictures for ‘The Conservationist’, Lara Ariffin from Nuvista Media Sdn Bhd for ‘Layar Liar’, TP Lim from Roots and Shoots and Myles Storey for ‘Wang Kelian’ and ‘Finding Solo’, Luqman Hakim Md Zim from Belia Prihatin for “Sampah Melata, Alam Merana” and “Bukan Nelayan Gila” and Dr. Cheryl Cheah from WWF-Malaysia for the premiere of “Bornean Elephants - A Journey Through A Living Landscape”; a story of coexistence with these gentle giants as they traverse through the Sabah landscape. These documentaries aim to highlight environmental awareness and showcase the rich biodiversity of our forests in a dedicated RimbaKita On Demand (OD) rail.
The dedicated rail will be available to all customers at no extra charge from 17 August to 6 September 2023.
As part of its RimbaKita programme, Astro is also committed to tree sponsorships with Taman Tugu and tree planting with Global Environment Centre by its employees.
Astro is also taking a step forward in community engagement with the 5km RimbaKita Run at Taman Wetland Putrajaya on Sunday, 24 September 2023. This run serves as a healthy and fun effort to highlight the importance of embracing environmental sustainability. Proceeds from registration will be channeled towards vital environmental conservation and preservation efforts. All those interested to join and support the cause can find more details at https://www.ticket2u.com.my/event/32065/rimbakita-run