Astro Malaysia Holdings Berhad (Astro)won the Analytics - Broadcasting award in the Analytical Capabilities for Personalising Digital Advertising & Content category at the Malaysia Technology Excellence Awards 2022.
In its pursuit to enhance users’ experience, Astro seeks to understand and identify customers’ preferences leveraging technology and its first-party data to create a more relevant context for advertisers and personalised content for customers across Astro’s TV, radio and digital platforms.
Jaideep Matto, Director, Data, Astro said, “We are honoured to receive the Analytics -Broadcasting award as it serves as a testimonial to our aspiration in serving customers leveraging data insights. We will continue to harness first-party data from multiple touchpoints across our TV, radio, streaming services, digital brands and commerce to offer better user experience and personalised content to our customers.”
In its fourth year, Malaysia Technology Excellence Awards recognises exceptional companies who are riding the disruption wave and leading the technological revolution and digital journeys of their respective industries.
For more details on Astro’s win, visit HERE.
