KUALA LUMPUR: It was a night of celebration and pride for Team Astro as Astro Malaysia Holdings Berhad, the country’s leading content and entertainment company, was named "Top Media Network of All Time" at The Knights Award Season 3 Ennoblement Ceremony.
Held at the prestigious PETRONAS Philharmonic Hall in the heart of Kuala Lumpur on Monday, October 14, the moment marked not just an award but a recognition of Astro’s journey—a journey of innovation, resilience, and the undaunting pursuit of excellence in the media world.
A triumph of vision and leadership
The Knights Award, with over 30 countries in participation, celebrates global achievers who have set new benchmarks in their industries. For Astro, this accolade is a reflection of our ongoing transformation journey, years of strategic growth, bold decisions, and a deep understanding of our audience.
Astro’s ability to combine the local with the global—whether through content, partnerships, or innovation—has allowed it to thrive in an ever-changing media landscape.
Just this year,Astro captivated audiences across the country, uniting cumulative total of 15.4 million Malaysians with unparalleled broadcast of the world’s biggest sporting events such as the UEFA Euro 2024, Copa America 2024 and the Paris Olympics.
These achievements represent just a fraction of Astro’s broader mission: to bring the world’s best content to Malaysian homes, while elevating Malaysia’s cultural and entertainment identity on the international stage.
The people behind the success
Every great story has its heroes, and Astro’s success is no different. Behind the award is a team of innovators, creators, and visionaries, all working with a singular purpose: to keep Astro at the forefront of media.
Speaking on this momentous achievement, Astro’s Director of Regulatory and Corporate Affairs, Rita Irina Abd Wahab remarked:
"We are deeply honoured by this recognition, but we know that the true measure of success is what comes next. We continue to strive to unlock the potential of our platforms and Team Astro, and this award inspires us to push even harder, to be bolder in our vision."
As the company expands its digital and streaming platforms—most notably through sooka, its home-grown OTT service— which saw significant growth in the second quarter ofFY25, with monthly active users up 60% to 1.3 million and VIP paying customers more than doubling.
Astro also remains committed to local content production, ensuring that Malaysian voices, stories,and talent are celebrated both at home and abroad. The numbers speak for themselves: 74% of Malaysia’s box office collections this year came from Astro’s productions, affirming its role as a cultural force in the country.
"This award is also for our customers, for the people who invite Astro into their homesevery day," says Rita Irina Abd Wahab. "It’s a reminder that we owe them the very best, and we are committed to delivering it, today and in the years to come."
