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SERI KEMBANGAN, 21 July 2025 – In a joint effort to promote environmental responsibility, radio stations MIX and MELODY successfully hosted The MIX & MELODY River Rangers in collaboration with KDK Malaysia and EcoLestari Strategy.
Held at the Malaysia Agro Exposition Park Serdang (MAEPS), the initiative was designed to cultivate environmental awareness among younger generations about the importance of river health and sustainability.
This initiative was designed as a hands-on, family-friendly experience, featuring engaging activities such as interactive storytelling, sensory water quality checks and aquatic life discovery. These sessions encouraged participants to explore and understand the vital role rivers play in our ecosystem.
“We organised this event because we believe that education and action must go hand-in-hand. When kids connect with nature in meaningful ways, they grow into adults who care. Together with our listeners, partners, and these amazing little River Rangers, we’re creating ripples that one day will lead to real change” said Rosalind Teng, Brand Manager of MIX
The collaboration with KDK Malaysia and Eco Lestari Strategy added depth to the programme, combining corporate responsibility with grassroots engagement. Their support helped amplify the message of conservation and provided valuable resources that made the event impactful.
The enthusiastic turnout reflected a growing interest in environmental stewardship, with families actively participating in efforts to protect their local waterways.
Looking ahead, MIX and MELODY plan to continue championing environmental causes through community-driven programs that blend education, entertainment and meaningful actions. The River Rangers initiative marks a promising start to a broader movement aimed at nurturing a generation that values and protects Malaysia’s natural heritage.
Stay updated on the latest activities, news and programmes through MIX and MELODY official social media channels.
