MIX Strengthens Listener Engagement Through Exclusive MIX Grand Prix Experience

KUALA LUMPUR, 4 AUGUST 2026 – MIX took listener engagement to new heights with the successful staging of the MIX Grand Prix, an exciting event that brought listeners and announcers together for an unforgettable day of laughter, friendly competition and adrenaline-filled action.

Held at Skyline Luge Kuala Lumpur on Saturday, 1 August 2026, the event saw 20 lucky listeners take to the tracks alongside their favourite MIX announcers in a series of fun luge runs. Participants were selected through a contest conducted via the MIX app, giving them an exclusive opportunity to experience the thrill of the tracks while spending quality time with the personalities they listen to every day.

Inspired by the excitement surrounding the Formula 1 season, the MIX Grand Prix was designed to strengthen the connection between the station and its listeners through a unique, immersive experience that extended beyond the airwaves.

"Everyone has been thrilled about the news that Formula 1 is returning to Malaysia in October. MIX wanted to seize the moment with an adrenaline-filled activity of our own in the spirit of this exciting announcement. However, this wasn't about a race to cross the finish line first. It was about the laughter, the friendly banter and the memories created throughout the day. Seeing our listeners having such a great time with our announcers reminded us why these connections matter so much," said Soraya Kee, Brand Manager of MIX. 

The activation reflects MIX's ongoing commitment to creating meaningful engagement opportunities that complement its on-air and digital content. By bringing listeners and announcers together in a fun and interactive setting, the station continues to foster a strong sense of community among its audience.

As MIX continues to innovate the listener experience, initiatives such as the MIX Grand Prix reinforce the brand's dedication to delivering memorable moments that deepen audience connections and celebrate the shared joy of music, entertainment and togetherness.

About MIX

MIX is part of the 13 brands under Astro Audio. As an English-language radio station, MIX plays the best 2000s hits, offering feel-good music and lifestyle content.

With 428,000 social media followers, MIX continues delivering as Today’s Best Music. Besides tuning in via radio frequency, fans can follow MIX on its official social media platforms or download the MIX app from the App Store, Play Store and Huawei AppGallery.

MIX – Today's Best Music!