The Voice commences production with arrival of coaches!

mm2 Entertainment Pte Ltd (a wholly-owned subsidiary of mm2 Asia Ltd.), Astro and StarHub jointly announced the commencement of production for The Voice of Singapore and Malaysia at a media conference held in Hotel Jen Puteri Harbour. The event also marked the first ever official appearance of the four coaches, Tan Hanjin, Della Ding, Gary Chaw and Sky Wu.

Mr Chang Long Jong, mm2 Asia Ltd’s Chief Executive Officer said, “We are extremely proud to present the 4 highly talented and accomplished coaches of The Voice. Our unprecedented partnership with the two leading broadcast partners in Singapore and Malaysia, StarHub and Astro, enables us to discover and showcase talents in a way which transcends borders and cultures. We have received tremendous support from our distinguished sponsors and media partners and I would like to thank all of them for their faith and confidence in us.”

Ms Wong Siah Ping, Vice President of Chinese Customer Business, Astro said, "It is our intent to be a key player in the Asian content space through highly engaging and differentiated global content IP just like The Voice. We are delighted to be part of this tripartite co-production, and we are confident that The Voice will hit the high notes with viewers from Astro and throughout the region. Leveraging on our multiple platforms, we will make The Voice available to all Malaysians on mobile and online via Astro GO and our free video streaming service, NJOI Now, complementing linear viewing on Astro AEC. This is in line with our commitment to enable the increasingly digital, connected and on demand lifestyle of today's consumers."

Mr Howie Lau, Chief Marketing Officer of StarHub said, “The Voice is a smash hit all over the world and we are excited to bring it to viewers in Singapore for the first time ever. As Singapore’s largest pay TV operator, we are committed to offering the hottest content to our viewers and The Voice is up there with the best that TV has to offer. The competition is known for its audience engagement through social media and we are fully supporting this unique format by broadcasting it on both TV and StarHub Go so viewers can watch it and join the conversation wherever they are.”

The Voice launched its Online Auditions in May, and received over 2,000 submissions from Singapore, Malaysia and other countries. 100 contestants have been shortlisted and will enter the first stage of the singing competition, ‘The Blind Auditions’. Production will begin at Pinewood Studios in Johor Bahru tomorrow.

The winner of The Voice will be awarded a single recording contract by Universal Music Group which may also award recording contracts to other contestants at its own discretion. The Voice will be co-hosted by SPH UFM100.3 DJ Wenhong  and Astro Artiste Hui Mei. Exciting exclusive ‘Behind-the-scenes’ featurettes will be co-hosted by SPH UFM 100.3 DJ Wei Long and Astro Artiste William Tan. These featurettes will be carried on the official website, www.thevoicesgmy.com.

The Voice is proud to have 'Huawei' as its Sole Presenter. The other sponsors and partners include ‘A1’ (Supporting Partner), ‘StarHub’ (Official Telco, Singapore), ‘MARIGOLD Peel Fresh chilled juice’ (Main Sponsor, Singapore)‘, ‘Kinohimitsu Collagen’ (Main Sponsor, Malaysia), ‘OSIM’ (Co-Sponsor, Malaysia), ‘Singapore Press Holdings Chinese Media Group’ (Strategic Partners, Singapore), ‘SPH UFM 100.3’ (Official Radio Station, Singapore), ‘My FM’ (Official Radio Station, Malaysia) and international music label, ‘Universal Music Group’. 

“In Huawei, we always strive for excellence and it is part of our DNA to collaborate and work alongside with the very best. The Voice has captured the hearts of many, therefore, we are delighted and very thrilled to be part of this journey to bring The Voice to audiences here in Singapore and Malaysia”, said Cheng Jiangfei, Country Head of Huawei Singapore CBG. He noted the importance of grooming budding talents for the industry, he said, “Just like The Voice, Huawei places great emphasis on grooming our talents. It is because of this Huawei is able to be consistently innovate and deliver the best technology, product and service to our consumers. Hence, we are really excited to support and be part of the contestants’ The Voice journey.”

The Voice premieres 17 September, 8pm on Hub E City (StarHub TV) and StarHub Go on StarHub; and 17 September, 8.30pm at AEC Channel on Astro.