Tribe grows to 3.1mn installs and 500k MAUs
Tribe, Astro’s regional video streaming service has expanded its footprint in Indonesia via a partnership with Telkomsel, the largest mobile provider in the country. This partnership will enable Telkomsel’s VideoMax subscribers to stream Tribe’s original content for free.
Iskandar Samad, Tribe CEO said, “We at Tribe are truly excited with our partnership with Telkomsel, which will give us the opportunity to tap into the telco’s millions of mobile data users. Under the partnership, Tribe’s content will be available on Telkomsel’s VideoMax package, bundled with free streaming allowing more Indonesians to watch content wherever they are and whenever they want. Leveraging on Astro’s strategic partnerships and joint ventures gives Tribe a wide variety of content IPs that satisfies the demand for fresh and differentiated vernacular content across the Asean region.
We’re addressing the ‘fear of missing out’ where ’super fans’ can watch the latest Asean content on Tribe. We launched our first Indonesian-Malay original series, Gantung, in January 2018 and will continue to utilise Tribe’s presence in the region to develop, distribute and monetise original IPs, especially Asean content. This will help Tribe differentiate against competitors and drive pay behaviour which is less developed in these markets. Asean originals have helped to increase the monthly average time spent on Tribe by 14% to 139 minutes in 2018 vs 2017.
We believe there is a huge opportunity for Asean original IPs with stories that resonate for a bigger audience through better production quality, higher budgets and co-productions with like-minded regional partners in Indonesia, Thailand and Philippines. Gantung received positive response and became the most watched series, beating other international content on Tribe. Some other originals that are already available on Tribe are local favourite DO[S]A which features a star-studded cast from Indonesia, Malaysia and Singapore, crime-thriller Mandatori, with Filipino horror Doors coming in the months ahead.”
Vice President of Digital Lifestyle Telkomsel Crispin Tristram said, "Telkomsel welcomes this Tribe cooperation as part of our strong commitment to deliver the best digital entertainment experience through streaming TV and movie services to customers. The VIP Tribe service is now accessible to all Telkomsel subscribers who have monthly data package at no additional cost."
Tribe is actively looking to work with like-minded partners to not only create content and expand its reach, but to also deepen its engagement with the community through social and local festivities with affiliate deals that its users can enjoy. Tribe is currently available in Indonesia, Philippines, Singapore and Southern Thailand boasting a 312% growth in total installs to 3.1mn and a growth of 78% y-o-y to 500k monthly active users (MAU) through strong partnerships in each country.
