Designation

• First appointment as INED on 1 July 2024
• Last re-election on 18 June 2025

Qualifications

• Bachelor of Arts (Hons) in Mathematics from St. Stephen’s College, India
• Post-Graduate Diploma, Marketing Communications, majoring in Quantitative Market Research from MICA, India
• Advanced Management Program from the Harvard Business School, USA

Experience and occupation

Prashant is the Founder of ENTROPIA (now Accenture Song Malaysia), a new age data-driven marketing consultancy with leading capabilities in big data, extended reality and IOT (Internet of Things). He led Data & Artificial Intelligence for Global Growth Markets (APAC, IATAM, MEA) at Accenture until June 2024.

He previously served as the CEO of IPG Mediabrands, Asia World markets, having rose through the ranks from various positions including Head of Strategy, Universal McCann (UM) Asia-Pacific and CEO, IPG Mediabrands Malaysia. He has worked with a slew of global and Asian corporations such as Coca-Cola, Johnson & Johnson, Procter & Gamble (P&G), Exxon, Sony, Microsoft and Kentucky Fried Chicken.

He is an alumnus of St. Stephens College, India, MICA, India and the Harvard Business School, United States of America. He is also a member of the Singapore Institute of Directors and a mentor with Endeavor Global, a nonprofit organisation helping dozens of scale-ups. He is a Visiting Faculty at the Indian Institute of Management-Calcutta, teaching data-driven marketing.

Prashant recently founded Entermind, which aims to be the first AI consulting firm in the world to combine data engineering and human experience.

He authored the much-acclaimed book “Made in Future - A Story of Marketing, Media and Content for Our Times” published by Penguin Randomhouse.

Directorships in listed and non-listed public companies in Malaysia

• Nil