Designation

• First appointment as INED on 1 July 2024

Qualifications

• ‍Bachelor of Arts (Hons) in Mathematics from St. Stephen’s College, Delhi, India
• Post-Graduate Diploma, Marketing Communications, majoring in Qualitative Market Research from MICA, the School of Ideas, India

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Prashant is the Founder of ENTROPIA (now Accenture Song Malaysia), a new age data-driven marketing consultancy with leading capabilities in big data, extended reality and IOT (Internet of Things). He led Generative Al for Growth Markets at Accenture until June 2024.

He previously served as the Chief Executive Officer of IPG Mediabrands, Asia World markets, having rose through the ranks from various positions including Head of Strategy, Universal McCann (UM) Asia-Pacific and Chief Executive Officer, IPG Mediabrands Malaysia. He has worked with a slew of global and Asian corporations such as Coca-Cola, Johnson & Johnson, P&G, Exxon, Sony, Microsoft and KFC.

He is an alumnus of St. Stephens College, Delhi, MICA Ahmedabad and the Harvard Business School, USA. He is also a member of the Singapore Institute of Directors and a mentor with Endeavor Global, a non-profit organisation helping dozens of scale-ups. He is a Visiting Faculty at the Indian Institute of Management-Calcutta, teaching data-driven marketing.

Prashant authored the much-acclaimed book Made in Future, a story of marketing, media and content for modern times published by Penguin Randomhouse.

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