Voice for Good

• Utilising our multiplatform reach on TV, radio and digital, we broadcast over 13,000 hours of Voice for Good (VFG) content in FY26. This comprises PSA and ESG-related content to raise awareness on crucial environmental, social, civic and governance issues.
• Recognising the unifying power of local sports, Astro celebrated Malaysia’s unity in developing the grassroots development of sports within the country. Working with local players from the Malaysian Football League (MFL), the Ini Padang Kita videos highlighted important community fields and their impact in producing talent and as a space for neighbourhoods to gather.

• AstroAWANI, via its Astro AWANI Green Action platform, has deepened its role as Malaysia’s principal public convenor on sustainability, resilience, and humanitarian accountability -translating global dialogues into local consequence and action. Guided by a tripartite editorial posture: pro-people, pro-business, pro-nation, Astro AWANI leverages its TV and digital platforms to connect climate action, economic stability, digital transformation, and socialwell-being with everyday Malaysian realities.
• Beyond news and reportage, Astro extends its Voice for Good through purposeful entertainment, using storytelling to deepen understanding, challenge social norms, and empower underrepresented voices within Malaysian society. In 2025, Astro premiered Aadhira, a locally produced drama series that foregrounds a woman’s journey to reclaim her agency and self-worth in the face of domestic abuse. In collaboration with the Women’s Aid Organisation (WAO), the series raised awareness around emotional, financial, and psychological abuse, encouraging survivors to seek support. With a strong viewership, drawing 50% non-Indian audiences, Aadhira demonstrated the strong resonance and societal impact of purposeful storytelling.
• Astro also explored themes of gender expectations and self-worth through a drama centred on a woman’s experience with infertility and societal pressure in the drama Mandul Bukan Pilihan. By challenging the notion that a woman’s value is defined by her ability to conceive, the series highlighted resilience, dignity, and personal strength. Together, these narratives reflect Astro’s commitment to women’s empowerment – using entertainment as a catalyst for empathy, dialogue, and positive social change.
• Complementing Astro’s support for grassroots sports, Astro also championed youth development through Jaguh Rakan Muda, a new reality competition launched in collaboration with the Ministry of Youth and Sports. The program brings together Malaysian youths aged 13 to 30 to compete in physical and mental challenges that tested resilience, teamwork, and leadership designed around ten lifestyle pillars, including active living, skills, entrepreneurship, digital engagement and care for community and environment, emphasising the diverse strengths of young Malaysians. Jaguh Rakan Muda reflects Astro’s commitment to nurturing confident, values-driven youth and inspiring the next generation to realise their potential through unity, discipline, and purpose.

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