Voice for Good

• Utilising our multiplatform reach on TV, radio and digital, we broadcast over 12,780 hours of Voice for Good (VFG) content in FY25. This comprises PSA and ESG-related content to raise awareness on crucial environmental, social, civic and governance issues.
• Recognising the power of sports in uniting people, Astro broadcasts inspiring stories for our 2024 National Day (Merdeka) campaign. Our #DemiNegaraku capsules featured Lego Sam, a Gold Medallist at the SEA Games2023; Pavitrah, the Best Young Player in the 2022 sooka NSL; Mohd Rizzua Haizad, a talented Malaysian hurdler; and Syaqiera Mashayikh, Malaysian archer and Tokyo 2020 Olympics qualifier, as they proudly represented Malaysia on the international sporting stage.

• We launched our RimbaKita initiative and created a dedicated On Demand rail filled with a library of impactful environmental documentaries like The Conservationist, Bornean Elephants – A Journey Through a Living Landscape, Wang Kelian, and Finding Solo and many more. Our hope is that through these documentaries, Malaysians will be more informed about environmental challenges and be inspired to work together for a sustainable future.
• Astro AWANI via AWANI Green Action continued its strategic partnership with UN-Habitat, the United Nations programme for human settlements and sustainable urban development, and the World Economic Forum (WEF). AWANI continues to focus on ESG, UNSDG and content and campaigns guided by the Tripartism Principle of being pro-people, pro-business and pro-nation to combat climate change across Astro AWANI’s TV and digital content offerings. This includes coverage of Rakyat-centric stories such as electricity tariffs, flood, climate change, inflation, diesel subsidies, AI in society and business and other global stories. AWANI covered the WEF, United Nations General Assembly, World Bank updates, World Urban Forum and COP29- the United Nations Climate Change Conference in Baku, Azerbaijan.

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