Agnes Rozario was appointed Chief Content Officer in April 2025. A pioneer member of Astro and former Director of Content, she brings deep institutional knowledge and more than two decades of industry experience to the role. She leads the Group’s end-to-end content strategy, aggregation and creation across television, digital platforms, Sooka, Astro Shaw (film) and Rocketfuel Entertainment (talent, influencer and music).

Agnes champions innovation in content creation and storytelling, maximising the value of key intellectual properties through a 360-degree approach that integrates Astro’s multi-platform ecosystem. By synergising the Group’s assets, she has expanded monetisation opportunities, strengthened strategic partnerships and delivered deeper, more immersive audience engagement across TV, digital, on-ground activations and cinema.

Under her leadership, Astro’s signature IPs include Big Stage Alpha, Konsert MeleTOP TV Sarawak, Talk To My Manager, Astro Star Quest and Jaguh Rakan Muda, alongside Astro Shaw films such as Abah Saya Uncle Mike and Keluang Man. In sports, Astro’s Sepak Takraw League GP format was extended to six states this year, significantly increasing on-air and on-ground engagement while driving higher sponsorship participation. Rocketfuel Entertainment’s boy band ALPHA achieved the number one position on Spotify for five consecutive weeks, while the Meriah Lain Macam Raya song and music video, written by Hael Husaini and performed by Hael and Nadeera, outperformed all other Raya releases this year.

Agnes also continues to strengthen Astro’s content ecosystem through the addition of leading global and regional streaming services, including Disney+, Netflix, HBO Max, Prime Video, Viu, iQIYI, WeTV, TVBAnywhere+, beIN SPORTS CONNECT, ZEE5, Sun NXT, Simply South, BBC Player and Qalbox by Muslim Pro.

Agnes holds double degrees in Law and Economics from Monash University, Australia, and is a graduate of Harvard Business School’s General Management Programme in the United States.

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