A pioneer member of Astro, Agnes was appointed as Director, Content on 1 February 2019.
She heads our Group’s content team, covering all language and genres of content across TV, film and digital. She was instrumental in bringing early access to local and global blockbuster movies from cinema to home and more recently spearheaded the first-run film initiative enabling local producers to provide a cinematic experience to viewers at home via Astro First during the pandemic. She continues to drive the connected customer experience via Video On Demand services with over 65,000 titles available and over 2 billion minutes streamed in FY21. She also spearheads strategic partnerships with regional players, which contributes to Astro’s diverse content line-up and streaming reach.
A strong advocate of local original content, Agnes has been championing homegrown films, series and non-scripted shows with Astro Shaw behind the highest grossing local movies of all time. Her commitment to the development of IPs, local talent and enhancement of customer experience continues to drive innovation resulting in Astro signatures and scripted shows driving viewer engagement.
Agnes holds degrees in Law and Economics from Monash University, Australia and has completed Harvard Business School’s General Management Programme.