A pioneer member of Astro and former Director of Content, Agnes was appointed Chief Content Officer on 1 April 2025. She heads our Group’s content team across TV, digital, sooka, Astro Shaw films and Rocketfuel’s talent and music businesses.

Agnes continues to champion Astro’s key differentiator in local content and is behind Astro’s charge of number ones in Malaysia including the No. 1 TV show, Gegar Vaganza, the No. 1 drama, Andai Tiada Dia, and No. 1 film at the box office, Sheriff. Agnes prioritises innovation in storytelling and engagement resulting in the regionalisation of Astro Originals such as One Cent Thief and Project: High Council and a full slate of new signatures in 2024 such as The Hardest Singing Show and Tik Tok x Astro Gimme The Mic Malaysia that enjoyed record high engagement among social, digital and TV audiences. Agnes believes in the amplification of content via 360° touchpoints including sold out concerts and shows around Malaysia and Singapore for the Sepahtu Reunion Tour, Malaysia’s No.1 song, Bukan Lagi Kita, from the original soundtrack of Astro’s hit drama, Curang Tanpa Niat, performed and written by Rocketfuel’s Nadeera and Hael Husaini, and the Keluang Man mural reveal in Muar and climbing wall in KidZania with partners Wonda Coffee. The strength in Astro’s original content such as Innovathon and Malaysia’ No.1 pre-school IPs Didi & Friends and the new Makania underpin Astro’s ability to continue attracting new partnerships.

Agnes continues to drive Astro’s audience content experience with the addition of global apps Max, Amazon Prime Video, Sun NXT and Simply South to the existing lineup of Disney+ Hotstar, Netflix, Viu, iQIYI, WeTV, TVBAnywhere+ beIN SPORTS CONNECT, ZEE5 and more.

Agnes holds double degrees in Law and Economics from Monash University, Australia, and has completed Harvard Business School’s General Management Programme in the US.