A pioneer member of Astro, Agnes was appointed as Director, Content on 1 February 2019.
She heads our Group’s content team, covering all language and genres of content across TV, film and digital. She was instrumental in bringing early access to local and global blockbuster movies from cinema to home and spearheads the first-run film initiative enabling local producers to provide a cinematic experience to viewers at home via Astro First during the pandemic. She continues to drive the connected customer experience via key content campaigns, sports and Video OnDemand services with over 90,000 titles available, over 11.2 billion minutes streamed on set-top box and 3.5 billion minutes streamed on Astro GO in FY22,in addition to the Astro-Disney+ Hotstar launch in Malaysia. She also spearheads strategic partnerships with regional and international players ,which contributes to Astro’s diverse content line-up and streaming reach from Hollywood, Hong Kong, India, Indonesia and Korea to global sports franchises.
A strong advocate of local original content, Agnes continues to champion Astro signatures, Astro Originals and development of new IPs and talent resulting in homegrown content continuing to drive viewer engagement. Astro Shaw is behind the highest grossing local movies of all time and Astro’s digital platforms Gempak, Ulagam, Xuan, Stadium Astro have maintained their top positions as local digital brands.
Agnes holds degrees in Law and Economics from Monash University, Australia and has completed Harvard Business School’s General Management Programme.