Christinne Lim was appointed Chief Marketing Officer of Astro in July 2026. She leads the Group’s Marketing and Communications functions, working closely with the Group Chief Executive Officer’s Office to strengthen Astro’s brand, deepen audience engagement and drive customer growth.

A commercially driven marketing leader with more than 25 years of experience, Christinne has built an accomplished career spanning marketing, communications, strategy, business development and corporate finance across the media, property development and financial services sectors. Prior to her appointment, she served as Chief Commercial Officer at S P Setia Berhad.

During her previous tenure at Astro, Christinne held senior leadership roles across content, marketing, premium business and corporate finance.  She pioneered Astro’s Content Marketing function, established Astro On Demand, and played a pivotal role in developing new revenue streams and strengthening Astro’s content-led competitive advantage.

Christinne began her career with PwC and holds a First Class Honours Bachelor of Commerce from Lincoln University, New Zealand.