Euan Smith became GCEO of Astro in February 2023, after joining the company as GCOO and CEO, TV in April 2020.

He is the driving force behind Astro’s transformation into the New Astro, a future ready media and entertainment company redefining how Malaysians connect, celebrate, and thrive in the digital age. Key achievements include the aggregation of global streaming services, the launch of Ultra 4K UHD and Ulti HD Boxes, the introduction of Astro’s challenger OTT platform Sooka, and expansion into broadband through Astro Fibre.

Euan championed Malaysia’s first holistic Addressable Advertising service, empowering SMEs with affordable and impactful digital advertising, while driving improvements in customer satisfaction and operational excellence. He also led regional anti-piracy awareness efforts, positioning digital piracy as a threat to the creative ecosystem and to Malaysian families due to cyber risks such as malware, fraud, and spam.

Euan has held senior leadership roles at Sky UK, Sky Germany, Fox (US), and Foxtel Australia, with earlier experience at Unilever and KPMG. He holds a degree in Mechanical Engineering from the University of Birmingham and is a graduate of Harvard Business School.

His vision is to position Astro as a catalyst for national progress, connecting communities, empowering businesses, and shaping Malaysia’s digital future.

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