Henry Tan Poh Hock assumed the role of Interim Group Chief Executive Officer (GCEO) of the Group in June 2026. He previously served as Group Chief Executive Officer from February 2019 to January 2023, after which he continued to support the Group as an adviser. An accomplished media and entertainment veteran, Henry brings extensive industry experience spanning advertising, media and content.

Previously, Henry first joined Astro in 2008 as Chief Operating Officer overseeing strategy, content and marketing, and has been instrumental in driving the company’s transformation from satellite broadcast platform to Malaysia’s leading entertainment and media company increasing Astro’s audience reach and advertising capabilities. He championed the creation of compelling local content and played a key role in elevating Malaysia’s film and content industry, with Astro-backed productions such as Ola Bola, The Journey, Hantu Kak Limah, Paskal, Polis Evo and The Garden of Evening Mists achieving strong box office performance as well as attaining numerous local and international accolades. During his leadership Astro introduced streaming services which enabled the company to accelerate its connected customer base and the bundling of international apps such as iQIYI and Disney+.

Prior to Astro, he held roles including General Manager at production company HVD Entertainment and Media Director at Ogilvy & Mather. He later led media agencies Mindshare Malaysia and GroupM Malaysia and Singapore and during which time Mindshare Malaysia won the Global Agency of the Year award.