René Menezes was appointed Chief Digital Growth Officer of Astro in July 2026. He leads KULT, Digital Business, and Digital Campaign & Operations to drive Astro's digital growth agenda and the development of new revenue streams.

A digital industry veteran with more than 26 years of experience, René has founded and led several pioneering media, digital and ad-tech companies across Southeast Asia, including Yellow Brick Road, Media 2.0, CtrlShift and Involve Asia. He is also a founding member and former President of the Malaysian Digital Association.

At Astro, René is focused on building and scaling next-generation digital businesses by leveraging the Group's strengths in content, audiences, data, creators, technology and strategic partnerships. With deep expertise in digital transformation, marketing technology and business innovation, he plays a key role in accelerating Astro's long-term growth ambitions.