Tai joined our Group on 21 November 2022 as Chief Sales & Marketing Officer. With over two decades of experience, he is spearheading sales and marketing as well as commercial responsibilities across Pay-TV, Broadband and Enterprise business streams. He strives to ensure our Group maximises the value of Astro’s offerings by integrating marketing and sales efforts to deliver the best entertainment and connectivity experience to Malaysians.
Prior to joining Astro, Tai was Maxis’ Head of Brand and Marketing with breakthroughs in Solution Partnerships, Innovation and Ventures and Digital Marketing. He has also led P&L and operational responsibilities to develop the Home Broadband and Fibre business as part of Maxis’ converged solutions ambition.
Tai also held roles in Singapore as Managing Director of Rapp Singapore and Chief Strategy Officer at DDB Group, and in Malaysia as Head of Strategic Planning at Naga DDB after early career stints in Leo Burnett.
He is an Advertising and Mass Communication graduate from Institute of Advertising and Communications, and has an NCC diploma in Computer Studies from Sunway College.