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Helping local businesses thrive in a competitive market by combining trusted content with meaningful customer engagement.
Petaling Jaya, 19 January, 2026 - Astro BizOne continues to empower local food and beverage (F&B) businesses nationwide through its BizOne Rewards Campaign, an initiative designed to help outlets strengthen their brand presence, attract customers, and become vibrant community hubs by leveraging Astro’s content, media platforms, and on-ground activations.
Since its launch, Astro BizOne Rewards has supported more than 160 F&B outlets across Malaysia, with RM3 million invested into their marketing and promotional activities. The campaign rewards outlets that register, renew, or upgrade their Astro BizOne TV Pack, giving small and medium enterprises (SMEs) access to visibility and brand-building opportunities that are typically beyond their reach.
Through BizOne Rewards, participating outlets receive integrated promotional support across Astro’s ecosystem, including TV and radio coverage, digital and influencer collaborations, special programme segments, and community-driven activations such as live sports watch parties. These initiatives are designed to help businesses draw crowds, enhance the in-store experience, and build stronger connections with their customers.
Among the campaign’s success stories is Rezeky Tomyam, the Grand Prize Winner from Port Dickson. The restaurant chain transformed its outlets into lively gathering spots during major football matches, attracting regulars and new customers alike through shared viewing experiences supported by Astro’s content and media exposure.
Maliki Muhammad, Co-owner of Rezeky Tomyam, said, “The BizOne Rewards campaign has transformed our outlets into lively gathering spots during major football matches. The exposure and promotional support helped introduce our brand to more customers, and the energy during our watch parties brought the community together like never before."
The campaign also celebrated its second and final Grand Prize Winner, Ghazal Mahel Sdn Bhd, which operates Rockafellers at Jaya One, Petaling Jaya. Its Premier League watch party on 17 January drew a crowd of football fans, complemented by media coverage across Astro platforms and food media, turning a live sports event into a memorable brand moment.
Leslie Jerome Gomez, Co-owner of Rockafellers, said, "Hosting the Premier League watch party on 17 January was an incredible experience. BizOne Rewards gave us media exposure across Astro platforms and food media, helping our brand reach new customers and strengthen our connection with the community. The campaign truly highlighted the value of bringing content and engagement together for local businesses."
Benjamin Woo, Head of Group Marketing, Astro, said BizOne Rewards was created to recognise F&B operators as key pillars of their local business communities, while giving them opportunities to grow through meaningful exposure and support.
"BizOne Rewards is about helping businesses connect with their communities and strengthen their brand presence through Astro’s trusted content and platforms. By providing marketing support, promotional opportunities, and engaging experiences for customers, the campaign helps outlets attract more visitors, increase loyalty, and compete more confidently in a competitive market. The positive feedback from participating businesses shows that this initiative truly drives engagement and empowers local entrepreneurs," he said.
Astro BizOne offers F&B operators access to a wide range of live sports and entertainment content, alongside marketing support and branding tools that help create engaging in-store experiences. By combining content that draws people in with media exposure that builds trust and awareness, BizOne aims to help outlets remain relevant and competitive in an increasingly crowded market.
Eligible F&B businesses can participate in BizOne Rewards to unlock greater visibility and support sustainable growth. Outlets that sign up for a BizOne package will be eligible for the upcoming BizOne Rewards season, which will feature guaranteed rewards for participating businesses.
For more information, visit biz.astro.com.my, WhatsApp +603 9544 7566, or email [email protected].
