Kuala Lumpur, 28 April 2025 – Astro Malaysia has announced the full integration of Max, the premier streaming service from Warner Bros. Discovery, on its Ultra and Ulti Box. All customers subscribed to the Astro Movies Pack, Astro One Epic Pack and the Max app add-on will automatically have access to the Max Standard plan. This milestone represents a significant step forward in Astro's mission to be Malaysia’s No. 1 entertainment and streaming destination.
Max was first made available on the home page of Astro GO and On Demand, known as the Max Hub, on 19 November 2024. From 15 January 2025, customers with select packs and the Max app add-on were also able to access Max via smart devices (Web, iOS and Android) on the Max Standard plan. The integration was completed on 13 March 2025, with the launch of Max on the Ultra and Ulti Box.
Tai Kam Leong, Chief Sales and Marketing Officer, Astro said, "Our goal is to make it simple for Malaysians to access world class content through the Ultra and Ulti platforms. The integration of Max is yet another step in that direction to provide Astro customers the best in entertainment, at home or on the go. Astro remains the leader in providing the most expansive and effortless way to serve content needs of Malaysian households”.
Max Hub’s Success: Enhanced User Engagement
Astro has seen impressive growth in engagement on the Max Hub over the past few months. Among Astro customers accessing the Max Hub through the Ultra, Ulti Box and the Astro GO platform, unique visitors of Max Hub through Astro increased by 11% since its launch.
Max is home to high-quality content, including new seasons of HBO Originals such as The White Lotus and The Last of Us as well as Max Originals The Pitt and Hacks, loved favourites including The Big Bang Theory and Friends, movies like The Fall Guy, Twisters, Beetlejuice Beetlejuice, A Quiet Place: Day One and the full Harry Potter movie collection, as well as real-life stories including 90 Day Fiancé UK and Paul American. It’s also a top choice for kids’ entertainment with titles such as The Wild Robot, The Super Mario Bros. Movie, and Mr. Bean: The Animated Series.
Benefits of the Max Integration with Astro:
• Content accessibility: customers can enjoy Max’s content on a variety of devices, including TVs, web browsers, and mobile devices (subject to plan).
• Improved user experience: intuitive user interface makes it easier for customers to find and enjoy their favourite content.
• Extensive content offering: the integration of Max's rich content significantly broadens the entertainment options available to Astro customers.
• Premium viewing options: customers with Max Standard plan have the option to upgrade to the Max Ultimate plan on the Ultra and Ulti Box for an enhanced viewing experience.
Max Launch on the Ultra & Ulti Drives Positive Customer Engagement
The introduction of Max on the Ultra & Ulti Box generated positive sentiment, with customers expressing their enjoyment of Max’s content offering through the Ultra & Ulti Box with a notable surge since the premiere of The White Lotus Season three. This indicates the successful integration of Max and strong resonance with local audiences.
To access the Max app on the Ultra and Ulti Box, customers can press “Home” on the Astro remote control and select the app under the “Apps” rail. Follow the steps on screen to pair their Max account with their Astro Box by scanning the QR code and logging in to their Max account. Once complete, customers will have access to a wide range of content right at their fingertips!
Astro One Packs can be customised with easy add-ons, including over 13 popular streaming apps, such as Max, Prime Video, Netflix, Disney+ Hotstar, Viu, iQIYI, WeTV, Zee5, Simply South, and more. Customers can easily make changes to their subscriptions via the My Astro app, including updating their packs, switching between add-ons and streaming services or choosing new ones – anytime they like.
To subscribe or upgrade to Astro One, visit www.astro.com.my or WhatsApp 03 9543 3838.
