aged10+ in Peninsular Malaysia equivalent to 20.3 million weekly listeners. Of the 20.3 million radiolisteners, Astro Radio continue to take the lead with 74.3% market share andhas the highest number of listeners at 15.1 million weekly listeners.
Astro Radiostrengthened its digital presence to 331.2 million in total reach with furtherbreakdown as follows:-
- · · · · AstroRadio brands ranked No.1 across all languages; ERA – No.1 Malay brand, HITZ –No.1 English brand, MY – No.1 Chinese brand and RAAGA – No.1 Tamil brand withAstro Radio securing 6 positions in the Top 10 Brands ranking.
- · · · · · · RAAGA maintained its Top Tamil brandposition with 1.3 million listeners and recorded thehighest ‘time spent listening’ with 8 hours and 50 minutes amongst allMalaysian radio brands
- Radio isinteractive and social. Astro Radio has transcended from a pure audioexperience to one that is multi-faceted and on multiple platforms. Its contentis curated, created and distributed to ensure it resonates with all segments ofthe Malaysian population. MY, Malaysia’s No. 1 Chinese radio brand,achieved 1 million followers on Facebook and MY, along with RAAGA,Malaysia’s No. 1 Tamil radio brand and ZAYAN, achieved 100,000 YouTubesubscribers each. Additionally, digital campaigns including ERA’Tiktokber’ garnered more than 4.8 million views and more than 300 videosubmissions on the ERA Tik Tok account; MY ‘Crime Scene Investigation’with Sekkisei Clear Wellness, reached 1.1 million total video views;and, the HITZ Morning Crew ‘Fight For Gotcha’ surpassed a socialmedia reach and engagement of 400,000.
- The survey wascarried out over 6 weeks with a mix of traditional radio diaries (75%) ande-diaries (25%) distributed to 6000 unique individuals across PeninsularMalaysia to capture their listening habits. 19 commercial radio brandssubscribed to this wave.
- Data source: GfK Radio Audience Measurement(RAM), Wave 2 2020 | Google Analytics, July – September 2020 | Facebook CreatorStudio, CrowdTangle, YouTube, July – September 2020 | Facebook, Instgram,Twitter, YouTube, October 2020 | Radioactive, July – September 2020 | Facebook,July – September 2020
