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SUBANG JAYA, 3 December 2025 – In Malaysia’s dynamic and competitive creative landscape, Astro is grateful to be recognised alongside many outstanding creative talents at the Kancil Awards & Creative Festival, the nation’s most established platform for creative excellence since 1978.
Judged by local industry leaders and global creative experts, the Kancil Awards & Creative Festival remains the highest benchmark for ideas, brands, and creators. This year, Astro brought fresh energy to the festival through curated entertainment segments and thought-provoking panel sessions. As the official media partner, Astro demonstrates its commitment to empowering talent, advancing the creative system, and elevating Malaysian content to the global stage.
On the awards front, Astro clinched multiple wins for its impactful marketing and promotional initiatives that delivered significant brand engagement and elevated customer experiences:
Astro’s Wins at Kancil Awards 2025
- Entertainment Kancils – Fiction & Non-fiction Film
Lain Macamnya Raya Astro Raya 2025 – Silver
Tempat Letak Harmoni Astro Merdeka – Bronze - Film Branded Content Kancils
Astro One – Semua Show Best Best Ada (Broadcast & Cinema: Single) – Bronze
Astro One – Semua Show Best Best Ada (Online: Single) – Bronze
Lain Macamnya Raya Astro Raya 2025 (Broadcast & Cinema: Single) – Bronze
Lain Macamnya Raya Astro Raya 2025 (Online: Single) – Bronze - Craft Kancils
Film Direction: Single – Lain Macamnya Raya Astro Raya 2025 – Bronze
Music in Film Content – Lain Macamnya Raya Astro Raya 2025 – Bronze
BM Copywriting & Scriptwriting – Lain Macamnya Raya Astro Raya 2025 – Bronze - Outdoor Kancils
Best Use of Live Advertising Events – One Cent Thief 2 – Bronze - Entertainment Kancils / Music
Use of Original Composition – sooka Giler – Bronze - Brand Experience & Activation Kancils
Best Use of Cultural Insights – Klinik Pontianak – Bronze
Astro also featured two industry leaders in a high-impact panel discussion: Raja Jastina Raja Arshad, Vice President & Head of Astro Shaw, and Alex Goh, Head of Commercial Content Strategy at Astro. The session explored the future of premium content and Malaysia’s creative direction.
Raja Jastina emphasized the importance of cultural authenticity in storytelling:
“Trendsetters show what’s cool, but culture is what truly matters. It creates a sense of belonging, and that only comes from authenticity.”
She highlighted Astro Shaw’s strength in leveraging narrative power and IP legacy to create stories that resonate deeply with audiences:
“We have access to premium content and IP. Polis Evo, for example, remains relevant after more than 10years because of its strong cultural values.”
Meanwhile, Alex Goh stressed the growing role of advertising in sustaining premium content ecosystems:
“Globally, premium content is increasingly funded by advertising. What we do is connect brands to culture. When that happens, brands become more relevant and authentic, building meaningful relationships with consumers.”
The festival also featured electrifying performances by Hael Husaini and ALPHA, further showcasing Astro’s ability to bridge entertainment and creativity. According to Emir Shafri, Chief Creative Officer of Publicis Groupe Malaysia and Co-Chair of the Kancil Organizing Committee:
“This year was special because, for the first time, we partnered with Astro. Astro’s leadership in entertainment gave us practical insights on how brands can be part of culture and collaborate with creators beyond traditional advertising.”
Astro’s participation and wins at the Kancil Awards reaffirm its commitment to championing Malaysia’s cultural identity, driving innovation, and creating opportunities for brands and creators to thrive in a dynamic entertainment ecosystem.
For more information, visit www.astro.com.my
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