Astro Wins Big at YouTube Works Awards 2025 with “Lain Macamnya Raya” Campaign

KUALA LUMPUR, 26 September 2025 – – Astro is thrilled to announce its double win at the YouTube Works Awards 2025, taking home Best of Malaysia and Multiformat Storytelling for its festive campaign, Lain Macamnya Raya.

Also known as Meriah Lain Macam, the campaign resonated deeply with Malaysians through its humorous and heartfelt portrayal of evolving family traditions during Raya. The story follows Jumaah, a single mother navigating the clash between old customs and new ones brought in by her children and their spouses.

Campaign Highlights:

• 📈 177 million total impressions

• ⏱️ 7.5 million minutes watched on YouTube

• 🎯 24% average view-through rate

• 📱 Multiformat execution: 7-minute film, summary clips, scroll-ready shorts, bumpers, and audio ads

Astro’s bold strategy broke away from conventional festive commercials, blending nostalgic style and modern storytelling tailored for social formats. This unique approach resonated across generations, delivering a heartfelt message of unity that celebrated diverse customs.

This recognition not only celebrates Astro’s excellence in storytelling, it also marks a proud milestone:

Astro will proudly represent Malaysia at the YouTube Works APAC Awards in October 2025.

🎥 Watch the award-winning video here: https://www.youtube.com/watch?v=aKyBsK6kjy8

‍