Kids can now sing to the Bahasa version of ‘Baby Shark’ – ‘Bayi Yu’
Astro partners Pinkfong to bring more fun and educational content to Malaysia
Astro partners with Pinkfong, creator of award-winning children’s songs and stories, to engage and entertain children in Malaysia. Pinkfong, the brainchild of SmartStudy is known for the ‘Baby Shark’ dance and sing-along video. The latest phenomenon in kids’ animation has racked in over 1.5 billion views online worldwide.
Caption this: Bayi Yu, Do Do Do Do. The viral fever continues with ‘Bayi Yu’ making its way to M’sia. Listen to the song now, exclusively on Astro Best and on demand, along with 4 new titles. Can’t get enough of Pinkfong? Order Pinkfong merchandises on Go Shop now #BayiYu #Pinkfong
KEY HIGHLIGHTS
● This partnership will see 70 songs, including ‘Baby Shark’s Bahasa version – ‘Bayi Yu’ and four new songs on Astro Best and on demand. Astro customers can enjoy the Pinkfong kid’s sing-along channel for RM10.00 for five days viewing and includes exclusive to Astro videos.
● In 2018, Malaysians can expect more Pinkfong sing-along videos on demand. This will also include videos in Mandarin covering mathematics, moral fables and Chinese proverbs.
● Astro is the platform for Pinkfong’s music videos and merchandise, and plans to offer a total Pinkfong immersive experience from on-ground events to more content; recognizing the importance of wholesome fun learning content for kids and family.
● Go Shop is bringing exclusive Pinkfong merchandise to Malaysia including Pinkfong plush toys and sound books. Prices range between RM50 – RM80.
● Join Astro’s #BabySharkChallenge for a chance to win exclusive Pinkfong merchandises. Upload a video of you and your kids doing the ‘Baby Shark’ dance on Instagram or Facebook with the hashtag #BayiYu #BabyShark #SchoolsOut #BabySharkDanceWithAstro and tag @astrocircle. Make sure your Instagram profile is set to public so we can see your post! Winners will be notified via Facebook.
QUOTES FOR SPOKESPERSON
Agnes Rozario, Vice President of Content Group, Astro
“Astro is constantly looking to delight our customers, and the partnership with Pinkfong shows our commitment to offering consumers with more choices in edutainment. We have built strong engagement and a kids’ fan base through our kids’ content both licensed and original and are excited to do more with Pinkfong.”
Ryan Seungkyu Lee, Co-Founder and SVP, SmartStudy
“It’s exciting to see that our Pinkfong songs and stories have resonated so well with the audiences all over the world, as indicated by our rapid growth. At SmartStudy, we believe that when learning is entertaining, it encourages retention.”
“We plan to produce exclusive localised content for Malaysian fans. With the ‘Bayi Yu’ song, we hope to capture the locals, in a way that ‘Baby Shark’ has become a worldwide phenomenon. With this partnership, we look forward to working closely with Astro to deliver the 360° experience with engaging content and merchandise for the whole family to enjoy.
CALL TO ACTION
● Customers can purchase Pinkfong Kid’s sing along on Astro Channel 481 for RM10.00 with five-days of viewing period or visit Astro First’s website for more information.
● Connect your PVR to download and watch Pinkfong on demand, anytime and anywhere.
● If that’s not enough, order exclusive Pinkfong merchandises including plushies and sound books on Go Shop app or website.
● Don’t forget to join Astro’s #BabySharkChallenge to win exclusive Pinkfong merchandises. Visit Astro Circle’s website for more information
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