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KUALA LUMPUR, 24 June 2025 – sooka, Malaysia’s leading streaming service, celebrates its 4th anniversary with a series of exciting announcements, including technology upgrades, customer rewards, and limited-time offers. This milestone underscores sooka’s position as one of the country’s fastest-growing entertainment platforms, built on four years of innovation, user-centric development, and a deep connection with Malaysians through relevant, engaging content that reflects local passion and culture.
Over the years, sooka has evolved to deliver streaming experiences that are tailored specifically to Malaysian audiences. Key upgrades since the beginning of the year include a refreshed app with 2x overall performance improvement, an enhanced sooka TV Stick - now with 4K UHD sports content - and personalized content and navigation - all designed to provide a faster, smoother, and more intuitive user experience. An AI-assisted chatbot now offers quick customer support, while an integrated Electronic Programme Guide (EPG) and dynamic tabs (set to be rolled out on all platforms in the next few weeks) will make it easier to navigate live channels and VOD content.
sooka has recorded 100% year-on-year growth in paying subscribers and currently ranks as the #1 sports app and among the top five highest-grossing apps on the Google Play Store in Malaysia. The platform continues to get high user ratings - 4.6 stars on Google Play Store and 4.2 on the App Store - underscoring its consistent performance and users’ satisfaction. This strong momentum positions sooka as the fastest growing OTT app in Malaysia, outperforming both regional and global peers.*
Chu Young Lee, Director, sooka, said, “Our journey over the past four years has been humbling. We’ve built a platform that champions Asian content and live sports while embracing the latest in streaming technology. Our commitment is to connect Malaysians through sports and Asian entertainment by making it accessible to all. We’re deeply grateful to our fans for making sooka their entertainment app of choice. As we look ahead, we remain focused on delivering a streaming service that Malaysians can be proud of.”
To thank subscribers for their support, sooka is offering special birthday perks until 31 July 2025. New subscribers can enjoy 10 days of complimentary access to the Sports & Entertainment plan with the promo code HBDSOOKA. All users stand a chance to win an LG 86” 4K UHD Smart TV or a sooka TV Stick daily for 30 days. Plus, the sooka TV Stick (RRP: RM349) is now free with the purchase of a six-month sooka Premium plan at RM249. A limited-time Buy 1 Free 1 annual pass offer is also available on sooka’s website (https://sooka.my/) starting 25 June 2025, giving subscribers 24 months of access from just RM149. Visit sooka.my or follow us on social media for more updates.
As it enters its fifth year, sooka continues to expand its footprint by improving its content offerings and leveraging technology to deliver a world-class entertainment experience for all Malaysians. In the coming months, sooka will be announcing collaborations and bundles with major Telcos and Financial Institutions to increase value to our joint customers. These partnerships form part of sooka’s broader mission in making the platform more accessible to audiences and to strengthen its position in Malaysia’s digital entertainment landscape.
sooka really has ‘got it all’! Download the app from the Apple App Store or Google Play Store (for mobile app) and on all major Smart TV platforms. For more information on sooka and the sooka TV stick, please visit https://sooka.my/m/tv-stick.
All prices quoted in this release are excluding tax.
*According to data.ai, a Sensor Tower company, based on year-on-year growth of Active Users
