About Us

For three decades, Astro Malaysia Holdings Berhad has grown alongside the nation. As Malaysia evolves, we continue to adapt and progress — serving Malaysians across generations, cultures and communities. Guided by our purpose to entertain, inform, inspire and connect Malaysians, our progress is driven by a deep understanding of Malaysian audiences, both today and in the future.

Astro is Malaysia’s leading integrated content and entertainment company, serving 5.2 million homes, or about 63% of Malaysian TV households, and over 9,100 enterprise customers. Our platforms also reach 16.2 million weekly radio listeners and attract 144 million total digital audience. This scale reflects the trust we have earned through relevant content, reliable service, and consistent engagement with Malaysians nationwide.

We are Malaysia’s largest content creator and aggregator, producing and curating drama, film, factual programming, live sports, and news that reflect the nation’s diversity and values. Our video services — Astro Pay-TV, NJOI, and Sooka—cater to a wide range of viewing preferences, budgets, and lifestyles. Local content and Astro Originals remain central to our strategy, strengthening our intellectual property portfolio while supporting the growth of Malaysia’s creative industry.

As viewing habits continue to evolve, we are transforming how Malaysians experience entertainment — making it simpler, more integrated, and more accessible. Through Astro One, our Pay-TV proposition brings together local favourites, including our signature shows and Astro Originals, alongside international streaming services such as Netflix and Disney+, as well as live sports, all within a clear value-driven proposition.

Over one million households now use our Hybrid 4K UHD Ultra Box and HD Ulti Box, enjoying seamless access to content via satellite and/or broadband, including integrated global streaming applications. Astro BizFibre and Astro BIZOne further strengthen this ecosystem by combining high-speed connectivity with premium content tailored for businesses.

Astro Audio is Malaysia’s top radio network, commanding market leadership across all four major languages. Our flagship brands — ERA, HITZ, MY, and RAAGA —connect audiences with hosts, music and talk shows both on air and online. Complementing these, our digital and news platforms, including Astro AWANI, Stadium Astro, Gempak, Xuan and Astro Ulagam, deliver trusted news, sports, and lifestyle content. Astro AWANI continues to be recognised as Malaysia’s most trusted news brand for the eighth consecutive year in the Reuters Institute Digital News Report 2025.

As an Attention Company, we offer advertising integrated solutions that help brands engage Malaysians across television, radio, digital platforms, cinema, on-ground activations and through Rocketfuel Entertainment talent. Our Addressable Advertising capabilities combine the reach and brand safety of television with the precision of digital targeting to enable more personalised communication. Enhancing this ecosystem is KULT, our culture-focused digital marketing venture, delivering creator-led, digital-native solutions aligned with evolving advertisers and audience needs.

Sustainability is embedded in the heart of our operations. Guided by our ESG framework and five strategic pillars, we integrate responsible practices across governance, content creation, partnerships, and community engagement. We are committed to achieving net zero by 2050. In 2025, our efforts in addressing accessibility and inclusivity in our content were recognised with the Campaign of the Year award at the Malaysian PR Awards for Astro Advancing Accessibility — an initiative that improves content access for underserved communities, including individuals with visual and hearing impairments.

Our commitment to local storytelling has earned regional recognition. In 2025, we received 16 awards at the Asian Academy Creative Awards, underscoring the quality, creativity and cultural relevance of our content and reinforcing Astro’s role in showcasing Malaysian creativity to regional audiences.

As Malaysia progresses, so do we. For Astro, progress means advancing together with the people we serve. We remain committed to evolving alongside the nation, reflecting its diversity, telling its stories and contributing to a vibrant and sustainable creative future for Malaysia.

‍

‍

‍

‍

‍

‍

‍

‍

‍

‍